If you build it, will they come?

Well, yes and no. If you build it, they MAY come. I’ve seen great websites that could be a resource for a broad audience, but nobody shows up. Why? Well, usually it’s because nobody knows the website is there. How would they?

Websites generally exist to convert customers, to sell them something. E-commerce sites sell products. Other sites are selling the company, building trust and encouraging visitors to hire their services. Websites are built to convert. But you can’t convert people who never see the site. If you build it, they MAY come.

Search engine optimization (SEO) done well, will improve traffic to your site. In turn, it should increase conversion rates. However, SEO is still a passive method of gaining traffic. If you build it, and do some passive marketing, they MAY come, but the odds are much better.

The statement “If you build it they will come” is false with regard to websites. However, if you build it, AND you promote it, they WILL come. Direct promotion is critical to your website and in-turn your business. We’ve developed several techniques to promote your site and your business. A few of them include social media, blogging, personal networking, and advertising. Tell us a little about your business and we’ll give you some ideas. Start the conversation.

by Matt Smith // The CEO of Modmacro, Inc. an independent web design and marketing firm that partners with small businesses and non-profits in Southern California and all over the U.S.

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