Blog: Internet + Business + Community

Most website projects begin by putting together a map of the pages to be created. This is commonly called a site map. Creating an initial site map is the starting point, but we often get questions about what exactly that means. Simply put, a site map identifies the pages to be included in a website. It may indicate page hierarchy or grouping and often outlines the navigational structure for the site. But starting with a simple list of pages is the easiest way to get things moving. Continue reading “Creating a Site Map – Website Planning, First Steps in Web Design” »

It’s tax time again and we wanted to remind you to deduct the MODMACRO services you paid for in 2012. Our services are 100% tax deductible for your business. Everything we do is completely tax deductible including web design, web hosting, SEO, content marketing, email marketing, etc. Most businesses write-off our services under the category of “Advertising Expenses”. Continue reading “Web Design and Internet Marketing Services are 100% Tax Deductible” »

Our small business advertising network now includes over 10,000 pages of Southern California business listings and community information. With 33 websites and growing, Burg Network is quickly becoming a powerhouse in local business listings, and it’s a great way to affordably promote your business. The network currently includes websites in San Diego County, Riverside County, Orange County, San Bernardino County and Los Angeles County. Business listings are free for the first city, and start at only $15 for additional cities. Listings are a one-time purchase and automatically receive updates as our websites grow and improve. Get started at BurgNetwork.com!

Clients often ask for help choosing a great domain name for their company. After all, the domain name you choose will affect your company for a long time, possibly forever. Here are four simple rules to guide your selection process.

1. Keep it short.

Short domain names are better. Short domains are easier to remember, less likely to be confused, and will support your brand better than a convoluted or less obvious name. Continue reading “4 Tips for Choosing the Best Domain Name” »

In his post on Inc.com, Jeff Haden offer some great points about some common pitfalls with LinkedIn profiles and how to revisit yours with a fresh perspective. His article provides an insightful approach that offers practical examples and motivating suggestions. Is it time to revamp your use of LinkedIn? I’m certainly taking another look. Read it at [link removed when inc.com website was hacked] [/jeff-haden/how-to-market-yourself-with-linkedin-profile-6-steps.html]

I was recently part of a conversation where the group was discussing strategies for the placement of contact information on a website. While everyone agrees that contact info should be “easy” to find, opinions differ as to how “easy” is defined and measured. I decided to define the characteristics I think are important and conduct a study where I would measure them.

Continue reading “Website Study: Contact Info Accessibility, Metrics and Averages” »

Get our new book, 10 Mistakes Your Small Business Is Making Online. A free download to help educate small business owners about common mistakes with websites, social media, performance tracking, and evaluating web professionals. Arm yourself with the simple guidelines outlined in this book. Don’t start your next web project or campaign without it. Download now

Movie Theater Advertising – Just imagine this on a 40 foot screen

Ever considered advertising your business at the local movie theater? During the pre-show, theaters often display national, regional and local ads, before the previews and the feature itself. I’ve been researching cinema advertising for a while now, speaking with account representatives at Screenvision, and considering the options. Most importantly, I’ve been generating ROI goals, as theater advertising isn’t the cheapest form of promotion.

In-theater advertising offers another way to attract geo-targeted clients. It’s an appealing option that few local companies take advantage of. But the moviegoer demographics tell an encouraging story. Continue reading “Now Showing on the Big Screen… modMACRO” »

We’re known for working with small businesses to create tailor-made websites and information systems. But lately, we’ve had a lot of people asking for pre-packaged, simple web solutions that can be launched in a matter of days. Start-ups and smaller firms sometimes just want to get online now, for cheap, then worry about building a “real” site later.

In keeping with our small business heritage, we’ve introduced Small Business Web Packages. They’re designed specifically for start-ups and smaller firms who need a quick, inexpensive solution to web presence. They are scalable solutions that include everything you need to get started – domain registration, web hosting, and a templated website. These aren’t full-blown custom sites. They’re packaged solutions that meet an immediate need. And they start at just $30/ month. Learn more

We do that. With so many opportunities, it’s difficult to develop a strategy that’s right for you. We can help. We’ll explain the differences and help create a plan that works for your business.