Blog: Internet + Business + Community


Does LinkedIn Care How Many Recommendations You Have? Should You?

Posted July 2nd, 2012 in Marketing, News, Social Media, Studies by Matt

I’m constantly reading great articles discussing how to utilize LinkedIn to make connections and market my company. These articles often provide a pragmatic, step-wise approach to build a more engaging profile, or connect with people through groups. But I’ve yet to read a compelling article or blog post that discusses the importance of recommendations on LinkedIn.

LinkedIn has offered the recommendations functionality for as long as I’ve know what LinkedIn is. I expected an emphasis on recommendations given that it’s really the only element of a LinkedIn profile the owner can’t manipulate. In other words, recommendations should be an objective way to measure the quality of a person you find on LinkedIn, right? That’s how I see it. Continue reading “Does LinkedIn Care How Many Recommendations You Have? Should You?” »

Elevator Pitch Contest – Win 2 Hours of SEO Work

Posted June 15th, 2012 in News, Studies by Matt

MODMACRO Celebrates 2 YearsTo celebrate the completion of MODMACRO’s second year in business, I wanted to do something to say thanks to our loyal clients, partners and friends. So this year, we’re holding an Elevator Pitch Contest. Continue reading “Elevator Pitch Contest – Win 2 Hours of SEO Work” »

Website Study: Contact Info Accessibility, Metrics and Averages

Posted September 21st, 2011 in Business, News, Studies, Web Development by Matt

I was recently part of a conversation where the group was discussing strategies for the placement of contact information on a website. While everyone agrees that contact info should be “easy” to find, opinions differ as to how “easy” is defined and measured. I decided to define the characteristics I think are important and conduct a study where I would measure them.

Continue reading “Website Study: Contact Info Accessibility, Metrics and Averages” »