Business // Blog Posts by Tag

Web Design and Internet Marketing Services are 100% Tax Deductible

It’s tax time again and we wanted to remind you to deduct the MODMACRO services you paid for in 2012. Our services are 100% tax deductible for your business. Everything we do is completely tax deductible including web design, web hosting, SEO, content marketing, email marketing, etc. Most businesses write-off our services under the category of “Advertising Expenses”. Continue reading “Web Design and Internet Marketing Services are 100% Tax Deductible” »

Search Engine Optimization Process

We’ve established a simple, repeatable search engine optimization (SEO) strategy. Our six step process applies to both existing sites and new builds. More importantly, having a clear, visual explanation allows clients to better understand SEO.

Search engines have purposely made their ranking systems difficult to master. As a result, SEO firms are reluctant to share techniques and successes. However, clients need to be given enough explanation to feel confident that their money is going toward meaningful efforts. Publishing our process is a move in that direction. And it’s a rare occasion in the industry.

Search Engine Friendly (SEF) Websites – Tips for Business Owners

Your website must be search engine friendly (SEF), whether you’ve contracted the development or you’re building it yourself. I ask clients everyday, what’s the point in having a great website if nobody finds it?

Search engine optimization (SEO) needs to be considered from the beginning of a web project. Consulting with an SEO professional is a great idea, but often overlooked or just not in the budget. It’s okay if you don’t want to pay for SEO right away. But it’s critical that you’re web developer build an SE-friendly site. This means that upon completion, your site will be in a good state to begin SEO efforts.

Some website development practices will help your SEO readiness, others will have no effect on search performance, while others will hurt your search rankings. If you plan to use an SEO professional after development you simply need to ensure the site is created in an SE friendly way. Avoid mistakes that will hurt your rankings. Remember, you’re not developing for SEO effectiveness, you’re developing to avoid SEO penalties. Here are a few basic elements to consider. Continue reading “Search Engine Friendly (SEF) Websites – Tips for Business Owners” »

Websites. Tis better to…

Alfred Lord Tennyson said “Tis better to have loved and lost Than never to have loved at all.”

The same cannot be said of websites. Something is simply not better than nothing in this case. In fact, it’s better to have no website at all than to have one that makes you look bad. Visitors will assign their feelings for your website to your entire business. Better either make a great impression, or don’t make one at all.

Theory and Practicality: Software

Common understanding dictates that theory and practicality don’t match. Often this type of argument is used as an excuse for the failure of a project. While I agree that theory and reality may be disconnected, I also believe that the two should be part of the same closed-loop system. In other words, as software engineers learn techniques and develop practices that prove to be successful, the resulting material should be pushed back to the theoretical side of learning. Professors should attempt to teach best practices as a hybrid of pure theory and proven successes.

I agree that a disconnect exists between best practices (theory) and what actually works. But I don’t agree that the disconnect must remain. Smart companies continually push feedback from the field to the sales side. Continue reading “Theory and Practicality: Software” »

Want a Price Break? Just Ask.

People have learned that post-delivery price breaks can be obtained simply by asking. And it’s a shame. There’s nothing wrong with shopping for the best price/value combination when looking to purchase services. There’s nothing wrong with negotiation. There’s nothing wrong with capitalism. But once a deal is made, each party should deliver what’s been agreed upon.

Service providers need to offer clear contracts, void of trickery and hidden fees. They must then deliver on the contract. However, once delivery is complete, the client needs to pay. Continue reading “Want a Price Break? Just Ask.” »


“Convergence” is a popular term, used in several industries, and usually relating to the blending of two disciplines. In general, the popularity of the term is probably due to the fundamental need for people to gain multidisciplinary knowledge over time. Doing so helps both the company and individual become more competitive. In addition, ‘technology’ tends to be a generic term used to encompass many modern ideas. As business evolves, and naturally leverages technology-based tools, convergence occurs.

Information technology has rapidly become a tool used to increase the effectiveness of nearly all segments of business. Continue reading “Convergence?” »

Modern Business Decision-Making

Centralized, top-down decision-making is a business model of the past. As Network World (2004) points out, “decisions don’t have to be made or checked by the people at the top all the time” (p. 72). Distributed human decision-making provides for parallel progress, assuming all members are operating within the same rule-set, and with the organization’s best interest in mind. The article identifies the need to “simultaneously centralizing and decentralizing” (p. 72). Human decision-making is decentralized, while machine-readable decision-making needs to become more centralized.

Corporate culture must support the necessary shifts in the decision-making model. For management to release total decision-making control, and empower their associates to operate on the organization’s behalf, the appropriate culture must be in place. All team members must clearly understand the organization’s values, needs and goals. Team members need intimate knowledge of these, but they must also be a part of them. It is this high degree of “buy-in” that produces passionate involvement at all levels, and spurs success, both for individuals and the group.

The digital organization understands that technology can increase efficiency. Tight integration with IT and the business are required.

Hallmarks of the ”digital organization”. (2004, November 15). Network World, 21(46), 72.

Self-service HR via Web Application

There are two components to consider when discussing the use of web technology for human resources (HR) applications. The first component is the administration side of HR. These consist of the actions that HR personnel take to monitor and manipulate HR data. The second consideration is that of self-service; allowing employees access to data via the web to review things like sick time used, next anniversary date, remaining vacation time in the year, etc.

Small business HR departments tend not to use web-based applications for the housing and administration of employee data for two main reasons. Continue reading “Self-service HR via Web Application” »

A Few Budgeting Techniques

Zero-Based Budgeting

Zero-based budgeting is a technique where a company’s budget is determined based on a forecast of expenses. However, unlike most other budget processes, previous year data is not used as a reference for future needs.  The budget is to be derived only from what costs should be.  Batarla (2005) notes that this “technique will help you better develop a complete picture of what the program actually needs to cost and not just what it has been costing” (para. 5). Continue reading “A Few Budgeting Techniques” »