California Autohaus
A new platform to communicate promotions and services, collect customer testimonials, and rebrand a well established company with a new name.
Services
- Web Design & Development
- Copywriting
- Logo Design
- Search Engine Optimization (SEO)
Client Profile
California Autohaus is an independent Land Rover and BMW service and repair specialist in Encinitas. They are a skilled, high-end dealership alternative for service and repair of BMW and Land Rovers in San Diego Country.
| Type: | Private Corporation |
| Location: | Encinitas, CA |
| URL: | California Autohaus |
California Autohaus (previously California Rover) needed to rebrand their company after a name change became legally required. We worked with management to develop a new logo that easily adapts to various media needs. Having been in business since 2005, the company had used their name and logo on everything from car wraps, and license plates, to glassware and apparel. Plus business cards, marketing materials and their building. We created a flexible logo design that works well across all media types and also allows for easy color changes. The logo can be BMW blue, Land Rover green or a more neutral color where appropriate.
California Autohaus' new website makes it easy for visitors to get contact info and find directions to the facility. It also includes an expanded listing of services for BMWs and Land Rovers. Although the site includes several new features, it was important to maintain a cohesive transition from the established brand to avoid alienating existing clientele. The site features Land Rover green headings, scrolling promotions for seasonal specials, and an easy way for satisfied customers to add their testimonial.
