This blog post is a continuation of our series of posts counting down the last 10 projects as we approach our 1,000th completed project. We are highlighting our clients and the work we’re doing to help them grow their companies and organizations.
VitalChurch Ministry is a non-profit organization that helps Christian churches through times of transition or crisis by providing them with church assessments and staffing them with intentional interim pastors from their team of experienced pastors. VitalChurch is a leader in the interim pastor space, having produced some of the most well-regarded training materials for interim pastors, and they are regularly invited to speak at conferences and help train denominational interim pastors. They have revitalized many churches that found themselves in difficult situations, either due to the sudden loss of a lead pastor or some other crisis.
Although the pastors at VitalChurch serve in churches throughout the country, and even in some around the world, the organization was interested in growing their influence in California specifically. They are headquartered in San Clemente, California, and several of their interim pastors reside in California when not serving elsewhere in churches, so they are well-positioned to help churches in the state. To help them reach California churches that could benefit from their services, Modmacro conducted a targeted digital marketing campaign. We emphasized the California churches VitalChurch has helped in the past and how California churches can benefit from the services of VitalChurch.
In a short amount of time, their website’s search engine rankings saw a marked improvement for targeted keywords and phrases, and we anticipate that VitalChurch will soon be doing a lot more work in California!