There used to be a time when construction companies and general contractors in San Diego could get by without a website. They would run print ads or rely on word-of-mouth referrals to grow their businesses. In today’s business climate, however, potential customers are searching online almost exclusively for construction companies and general contractors to complete their projects. That means your San Diego company needs a website—and not just any website. You need a website that presents your company in the best possible light and targets the types of customers you want to work with.
Websites for San Diego Construction Companies and General Contractors with SEO Included
It does a company very little good to have a beautifully designed website that no one ever sees. Websites are meant to be marketing tools that help grow businesses, and the main way to turn your website into a marketing tool is through search engine optimization (SEO). SEO helps your website show up early in the Google search rankings when people do online searches for a company like yours.
SEO starts with research. Our web design firm has the tools to determine what keywords your potential customers are most often using when searching online. If you are a general contractor in San Diego, you’ll definitely want to optimize your website for the keyword phrase “General Contractor San Diego”, but you may also want to include terms like “House Remodel San Diego” or “Kitchen Remodel San Diego”. Or, you may want to target a certain area of San Diego, such as La Jolla or Rancho Santa Fe. Through SEO, you can capture the types of visitors to your website that you are looking for, and hopefully turn them into paying customers.
What to Include in a Website for General Contractors and Construction Companies
Every website is different, but there are certain elements that are important to include in a website for general contractors or construction companies.
First of all, you should clearly list all of the services you provide. Potential customers sometimes search for a specific service, rather than a type of company or professional they need. For example, a customer in San Diego may not search for a “San Diego plumber”, but instead might search for “water heater replacement in San Diego”. If your website has content dedicated to this specific service, it is more likely to appear at the top of the search results than other plumbers in the area who don’t mention this service.
When Modmacro designs websites for general contractors and construction companies in San Diego, we often have an entire page dedicated to each service the company provides. As an example, take a look at the “Services” page for an electrician in Encinitas that we designed. You’ll see that the first item on that page is “Electric Vehicle Charging Station Installation”, which then links to an entirely separate page on the topic. We did this because many people in the Encinitas area are doing Google searches for this specific service, and we wanted those potential customers to find the Ms. Sparky Electric website and call them for a quote.
We think it’s also important for construction companies and general contractors to have an “About” page on their websites. This is a way for potential customers to learn about the company and the people in charge. We like to include a little bit about the history of a company, bios of the owner and key employees, explain the company’s approach, and list their core values. It’s important that potential customers understand what a company stands for and the type of people that work there.
We also recommend that companies include an FAQs section on their website. This helps to answer some of the questions potential customers may have and helps them decide if a company is right for their needs. Having an FAQs section is also a good way to capture potential customers who are doing Google searches using questions. If you have an FAQ on your website that closely matches an online query, there’s a good chance that Google will present that person with your website.
Finally, if applicable, we include featured projects or before-and-after photos. This gives potential customers a good idea of the type of work a company does. Anyone can post stock photography on a website, but when a company has actual completed project photos to post, it really helps potential customers visualize what can be done in their own homes. If a company has testimonials to go with their photos—even better!
Why Choose Modmacro for Web Design in San Diego?
Modmacro has been designing website for construction companies and contractors in the San Diego area for many years. We know what goes into a successful website for a small business. We believe that a website doesn’t need a lot of fancy bells and whistles. Instead, it should be thoughtfully designed and easy for visitors to navigate, with a clean, professional look.
Having a website designed also doesn’t need to be a difficult process. Our team will walk your through the entire process and make sure the end result is what you are hoping for. We have a talented team of website designers, copywriters, and SEO experts who will work hard to make sure your website not only looks great, but helps you grow your business!
Contact us to learn more or to get started.