Web Design and SEO for Pool Services Company Looking to Grow - Aqua System Pool and Spa Repair in Temecula

When Aqua System Pool & Spa Repair called us to inquire about web design and search engine optimization (SEO), they were like a lot of the small businesses that contact us: they had a website, but it just wasn’t performing as well as they wanted it to. It wasn’t bringing in many leads. Despite this, the business was still doing reasonably well because of their reputation in their service area. But Aqua System was looking to grow, and to do that, they needed to grow their online presence.

Research-Based Web Content

The Modmacro team started by doing SEO research to identify the search terms that local pool owners were conducting when trying to find a pool cleaning or pool repair company. Those search terms were heavily incorporated throughout their new site, including on the home page, on the various Service pages, and the FAQs pages. The FAQ pages were set up with answer engine users in mind. These pages were carefully crafted to answer common queries people pose to AI-powered sites like ChatGPT, Claude, and Perplexity.

Clean, Professional Web Design and a Great User Experience

The design of the site is clean and professional, with prominent calls to action throughout. The color palette is made up of various shades of blue (as one would expect to find on a pool company’s website), but there are also pops of orange to give it a more contemporary look and feel. The site is easy to navigate for visitors who are looking for something specific, but is also content heavy for visitors who want to learn everything there is to know about the company. For the latter visitors, they can peruse the site’s blog, past newsletters, frequently asked questions and answers, and detailed information about all of the services the company provides.

A Website that Gets Results

Almost immediately after the site was launched, Aqua System’s Google rankings shot up! They are now listed on Google page 1 for just about all of the top searches in their area related to pool cleaning and pool repair—despite having a ton of local competition!

An Award-Winning Website

The Aqua System Pool & Spa Repair website is the recipient of multiple industry awards. You can see a list of all of the awards and honors Modmacro has received for our work here.