Your logo is pivotal to your brand.

But branding goes far beyond just your visual identity. It’s your personality, your culture, your purpose, and it’s what the public says about you.

Branding and Identity Services

Where creative talent intersects with strategic message development, strong marketing instincts, and relevant data. Our branding services go far beyond logo design.


Branding and Research Image


Influenced by Market Research and Data Insights

Market research comes in many forms. Mining the data of invested tactics and asking smart questions of your target audience goes a long way. Data brings depth to branding projects. Attractive visuals are critical, but developing those visuals with a deeper understanding of how they will be perceived in the market drives powerful results.

"Matt and his team walked me through every part of the experience. They hit all of the deadlines, were realistic, and spent a lot of time explaining the pros and cons of my options. Today they remain just as readily accessible to me."
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A wide range of branding and identity services, all with the boutique experience you crave.



Branding and Culture Guides

Branding and Culture Guides

Documenting cultural cornerstones like core values, and identity-related standards like logo usage, typography and colors, the guides we produce are meaningful, practical assets.

Logo Design

Logo Design

We provide award-winning logo design as part of larger projects like rebranding or web design. Logos make up the biggest part of your visual identify, and for some industries, they are critically important to being competitive. Learn more ...

Color Palette

Color Palette

An often overlooked component to branding, it's important to have a set (and documented) color palette. Without defining specific colors to be used universally, each piece that's created drifts you further from maintaining a consistent brand.

Messaging and Narrative

Messaging and Narrative

Crafting the narrative and thinking through the messaging you present across various channels is the difference between a cohesive brand and a splintered mess that the public will struggle to understand.

Mission, Vision, Values

Mission, Vision, Values

These brand and culture cornerstones often work to provide a grid through which you can run decisions. Defining and then knowing your mission makes it a lot easier to know what you stand for and how to interact with the public.

Confused about all the pieces that work together to create an authentic and impactful brand? No problem. Contact us and we'll discuss what makes sense for your organization.





Our Approach

Delivering the boutique experience that discerning small business owners value in a marketing partner. We're not a flash-in-the-pan kind of company. We're interested in longevity and lasting relationships, not simply transactions and cranking out projects.


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Featured Work & Clients

Take a look at some of our recent work and the clients we're excited to partner with.


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Award winning logo design
Focus Groups

Focus Groups

We design and conduct highly informative focus groups to distill an understanding of how branding elements connect with the public. Smart branding isn't performed in a vaccuum.

Competition and Market Research

Competition and Market Research

Domain name selection, company name research, competitive usage, trademark considerations and more. For startups, branding begins with a name. And too few startups invest the appropriate time in researching the name that they'll use for years to come.





Press & Media Coverage

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AWARDS & HONORS

Modmacro has earned several marketing communications awards for web design, digital marketing, copywriting, logo design, social media and more. See awards ...