Online (or digital) advertising can be a great way to gain valuable links back to your website and attract targeted traffic. Unlike paid search marketing, traditional advertising does not require continuous management and optimization. In most cases, online advertising is simple; you pay a flat monthly or annual fee for advertising space on a website. In many cases, targeted ads will bring a lot of exposure to your business or organization.
Think of online ads like the billboards we see on the side of the highway. They should be attractive, attention-grabbing, and easy to understand in a very short amount of time. But online ads have an additional advantage. Done correctly, these ads can act as a link building technique that improves your website’s reputation with Google.
Our Advertising Network
We’ve developed our own advertising network for businesses and non-profits. Burg Network includes over 35 websites, each specific to a city in Southern California. Through our network, we provide search optimized advertising opportunities that gather both visitor traffic and provide powerful links to your website.