Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is often referred to as PPC (pay-per-click) advertising. With pay-per-click (PPC) marketing, you’re charged only when someone clicks on your ad, not when your ad is displayed.
Google is the most popular search engine, and Google Adwords is the most popular paid search platform. We’ve partnered with Google as a Google Engage for Agencies member and have access to exclusive training and marketing tools. Through our partnership with Google, we can provide your first $100 in advertising to help you get started.
We don’t just throw money at Google. We optimize your ads using real data and experience.
We have access to extremely detailed statistical data, research and analysis tools and simulation resources. And we use them!
Over the years, we’ve found Google advertising to be very effective for small businesses and start-ups. Although AdWords can be used to increase brand recognition and awareness, small businesses most often use it to attract new customers as quickly as possible. To that end, we sometimes use paid search marketing as a temporary measure while building a new website and growing your reputation with Google through organic search optimization. With even a modest budget, we can develop a campaign that delivers an almost immediate return on investment.