We’re starting to see a shift in how people are searching for and researching companies and nonprofit organizations online. More and more, people are using tools like ChatGPT, Perplexity, Microsoft Copilot, and Google Gemini to research and even recommend products and service providers. For most …
artificial intelligence (ai) in digital marketing
Our Approach to AI (Artificial Intelligence) in Digital Marketing and Content Creation
Let’s talk about artificial intelligence—specifically as it relates to digital marketing. We are starting to see many digital marketing firms fully embrace AI technology. We get multiple emails in our inbox daily that tout the supposed benefits of using AI in marketing, and some of our clients are …
