Modmacro is a full-service web design and digital marketing firm servicing Temecula area small businesses. One of the services we offer is search engine optimization (SEO) for small businesses. But we don’t just do SEO—we’re SEO experts, using a healthy combination of tried and true methods, mixed in with some creative tactics not utilized by other Temecula SEO companies.
What is SEO?
You may have heard the term “search engine optimization,” or the more common acronym, “SEO.” If you’re a small business owner in Temecula, you may have also heard that you need it. But what is it? And why is SEO important for the growth of your small business?
Search engine optimization (SEO) is the way in which your website garners top search rankings on search engines like Google. SEO involves of a set of strategies that work together to get your website listed among the top results when someone searches for the products or services your business offers. Basically, SEO is used to drive traffic (potential customers) to your business website, where they can either purchase something from you or find out more about your business and make contact.
SEO has become a vital part of small business marketing, as more and more consumers begin their search for products or service providers online. If your website isn’t optimized for the keywords that your potential customers are typing into Google, you are likely missing valuable opportunities, simply because your potential customers are not able to find you online.
Quality, Relevant Content vs. Keyword Stuffing
Almost anyone who works as a Temecula SEO specialist will tell you that content is king when it comes to SEO. However, as Google and the other search engines evolve, and their algorithms become more advanced, they become more adept at recognizing quality content on websites. This is why it’s no longer as effective as it used to be to rely on keyword “stuffing” as a primary SEO strategy.
Keyword stuffing is basically when you insert certain keywords or phrases into your website’s copy as many times as you can, regardless of how unnatural it sounds when it is read. You’ve probably seen websites like this. You may have searched for something like “Temecula dry cleaners” on Google, and one of the links you clicked on took you to a site that said “Temecula dry cleaners” so many times that it was awkward to read.
The writer of that website’s copy was operating under the old rules of SEO, back when keyword stuffing was an effective tactic to get a website higher search engine rankings. Today, that method is much less effective, and other tactics need to be employed if you want your Temecula business’s website to appear at the top of the Google search rankings.xx
What is more effective when it comes to SEO, is quality, relevant content. This type of content can vary, depending on your Temecula small business. It could include articles on your website’s blog that offer information or advice related to your industry. Or, it could be a series of customer stories that highlight how your products or services solve a problem or make your customers’ lives better. For other businesses, quality, relevant content could include a more lengthy e-book that offers your customers or potential customers a more in-depth look into an aspect of your business.
Quality content on your website does more than just help with SEO, it also positions your small business as a leader in your industry. There’s so much junk on the internet these days; anytime consumers come across quality, helpful content, it really stands out and makes your business look good!
A Content Heavy Approach to Temecula SEO
Your business’s own website isn’t the only place we focus on content. As part of our SEO strategy for Temecula small businesses, we also work on placing quality content in other strategic locations to get your business found. This can include well-crafted digital ads, social media campaigns, press releases, or the placement of articles featuring your small business in one of our online outlets.
When you hire a digital marketing firm like Modmacro for SEO, you are able to focus on what is really important—running your business. Some of our Temecula SEO customers have shifted all of their marketing dollars toward online marketing and SEO, and no longer have to spend their time or money on print advertising, going to trade shows, or cold calls. Their customers find them online and the leads come to them. All you or your sales team has to do is close the deal!
SEO for Small Businesses in Temecula
SEO is very different for small, local business versus large, international corporations. At Modmacro, we specialize in SEO for small businesses, engaging in proven SEO tactics that we customize for every client. There is no one-size-fits-all approach when it comes to SEO. With every new client, we really take the time to study their industry, their ideal clients, and their competition, in order to develop an SEO strategy that will bring the most potential customers to their website.
Most Temecula small businesses don’t have the budget for a dedicated, in-house marketing department. That’s where we come in. Modmacro will work within your marketing budget to craft a strategy that supports your small business’s goals for growth. For many of our clients, we handle all of their small business marketing. This eliminates the need to hire anyone, and it takes marketing tasks off of your plate if you have been attempting them on your own.
A Technical, Analytical Approach to SEO
At Modmacro, we take a technical and analytical approach to SEO for Temecula small businesses. You may be thinking, “Isn’t all SEO technical?” Well, yes—technically—but what we mean when we say we take a “technical” approach to SEO is that we really dig into the numbers (the ones that show us how successful your SEO campaign has been) to make sure we are getting the most bang for our clients’ bucks.
You may have heard of Google Analytics. This program can tell you how many people came to your website, how they got there, where they are located, and a host of other helpful stats. We utilize Google Analytics to gain insight into the search traffic coming to your website to see what campaigns have been most successful, as most Temecula SEO firms likely do. But, at Modmacro, we have gone a step further and created our own proprietary web crawling tool that can offer other useful data related to your website.
Our in-house team of programmers and SEO experts has created ModBot. our proprietary tool that mimics the way Google crawls the internet, allowing us to gain insight into ways your business website can be optimized to achieve better search results. ModBot also tracks your website’s search rankings in an automated fashion and monitors your website’s uptime. If your website ever crashes, ModBot will let us know immediately, so we can get to work fixing the problem and getting your site back online.
Modmacro is able to offer all of our Temecula SEO clients this technical advantage—without sacrificing the personalized boutique experience our small business clients crave!
Local SEO Gets Your Business Found by the Right People
One of our specialties at Modmacro is SEO for small businesses that operate within a specific geographic region, like the Temecula Valley. If your business services clients in Temecula, it doesn’t benefit you if people on the other side of the country view your website. That’s why it’s important to partner with a Temecula SEO company that knows how to run an effective local SEO campaign.
At Modmacro, we are very strategic about getting your company found by the right people—ones that are looking for the products or services you provide in their area.
Contact Modmacro for Temecula SEO
Ready to get started? We’d love to talk more with you about how we can help position your Temecula small business for success! Contact us to get the conversation started.