SEO and Content Marketing for San Diego Replacement Window Company - BM WindowsCategories: Web
BM Windows is an independent window company that specializes in replacement windows and patio doors for single family homes in San Diego, which is an extremely competitive market. Not only are there other replacement window companies vying for the same customers, but the local “big box” stores also offer window replacement.
When we first started working with BM Windows, they essentially had no visitors to their site. Very few people were finding them online. Instead, they had to rely on mailers, print ads, and home shows to bring in customers. It was expensive, much less effective, and time consuming.
Then, they decided to make a major shift in the way they were marketing their company. They contacted Modmacro to help them develop a customized digital marketing plan that would capture potential customers who were searching online for a replacement window company.
Our team developed a multi-faceted approach that was heavy on search engine optimization (SEO) and content marketing. The BM Windows website was optimized for keywords and keyword phrases that people in the San Diego area were searching for. We started a blog on their website that is regularly updated with fresh content. To date, there are hundreds of blog posts on their site that cover topics of interest for San Diego homeowners who are considering new windows and patio doors. Our team has also written and published dozens of articles on reputable external websites that link back to the BM Windows website. In addition, we have produced multiple eBooks and several press releases.
The goal of all of this content creation is to attract the best types of leads to the BM Windows website—visitors who are truly interested in the products and service offered by BM Windows.
Other marketing companies may be able to bring traffic to your site, but what is the quality of that traffic? Do visitors immediately leave (bounce) once they arrive? Do they ever respond to the calls to action on your site?
At Modmacro, we focus on bringing your business the right type of online traffic. The main way we do this is by improving your search engine rankings for the keywords that are most valuable to your business. That way, the people clicking on the search engine result are people who are actually interested in your business.
For BM Windows, our main focus was on the keywords related to replacement windows, replacement window and door products, and San Diego, because those were the most relevant terms, with the most search traffic, in the area. We created content around these phrases, and before long, the BM Windows website could be found on page one of Google when people searched for “replacement windows San Diego”. Since then, we have optimized the site for many other keyword phrases, and the BM Windows website now appears on page one of Google searches for more than 100 keyword phrases!
"Matt is very professional, knowledgeable, he really goes the extra mile for customers. I would recommend him to anybody. - Michal Bohm, Owner