The replacement window and door market in San Diego is extremely competitive. Many lower quality products are being pushed on consumers who are more focused on price than value. But like most things, you get what you pay for.
Since founding BM Windows, the owner Michal Bohm has worked to change the sales process from an uncomfortable, high-pressure experience to one focused more on helping customers to understand their options and make educated decisions. In fact, BM Windows has published several free resources for San Diego home owners, like their Replacement Home Windows Buying Guide and their helpful Blog on Windows and Doors.
Although Michal provides customers with as many options as possible, he doesn’t sell inferior products to meet low price points. In fact, Michal takes the time to ensure that his customers understand how his company works, exactly what they are buying and who will be doing the installation work. Unlike many window companies in San Diego, BM Windows does not outsource the installation. They handle all aspects of the project in-house; from free in-home sales consultations and product selection, through the installation and support processes.
Working with BM Windows over the past few years we’ve found Michal to be an active and engaged small business owner. He’s constantly surveying marketing opportunities and asking questions. Just the kind of client we enjoy working with. It’s taken substantial investment for us to achieve good search engine rankings in such a competitive market, but the company is now enjoying a 55% increase in internet-generated projects. In turn, BM Windows has been able to dramatically reduce their overall marketing budget by down-sizing and in some cases eliminating traditional marketing efforts like print, home shows, mailers and coupon advertising. Internet marketing has proven to be both less expensive and more effective. That’s due to effective SEO and internet marketing efforts and the simple fact that the website shows up when people are searching for replacement windows and doors in San Diego.
To learn more about BM Windows, get helpful tips from their blog and read customer comments, please visit http://www.bmwindowsca.com/
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