Not long ago, Modmacro entered one of the newer competitions for online marketing and communication professionals—the dotCOMM Awards. The stated mission of the dotCOMM Awards is “…to honor excellence and recognize the creativity, hard work and generosity of the creative professionals involved in web communication.” And while it is a new competition, it is backed by the very credible Association of Marketing and Communication Professionals (ACMP), who administered the competition and judged all of its entries.
Unlike many other creative competitions Modmacro has entered over the years, the dotCOMM Awards only accepts entries that are digital in nature (as opposed to print marketing pieces or logos). We entered our work in several different categories, including Web Design, Ebook, Online Content, and Online Publication.
We are excited to say that Modmacro took home nine dotCOMM Awards! See the entire list of our awards here.
As a boutique digital marketing firm that works mainly with small business clients, it is always exciting to find out that our work fares very well in competitions with much larger digital marketing firms and big companies with hefty marketing budgets.
While we are honored by each and every award, we are especially proud that two of our e-books were awarded the Gold dotCOMM trophy! E-books are something we’ve been doing more of recently, as our clients are recognizing their value as part of a comprehensive digital marketing strategy. The two e-books that received the awards were produced for BM Windows and AV Programming Associates, both of which are small businesses located in San Diego who exclusively use Modmacro for their marketing needs.
The two e-books are quite different, but each is effective for its intended purpose. The e-book we produced for BM Windows, a replacement window and door company in San Diego, is titled “A Homeowner’s Guide to Buying Replacement Windows”. As the title implies, this is a step-by-step guide for homeowners who are new to the process of buying windows. It is an educational resource that we put together for a company that places a strong emphasis on providing helpful tools for their customers and San Diego community in general.
The e-book produced for AV Programming Associates, titled “Home Entertainment and Control at the Tip of Your Finger”, takes on more of a “story” form. The e-book walks readers through a typical day with the Groves family—the owners of a luxury smart home. Readers learn how this family is using home automation and control to enhance their lives, and get a better understanding of how hiring AV Programming Associates to turn their home into a smart home can give them the same experience.
Both e-books were published by our publishing partner, Maven Publishing USA, a company that specializes in books and e-books by small business owners that help them market and grow their businesses.
If you’d like to know more about how an e-book can help take your small business to the next level, contact us at Modmacro. We’d love to hear about your business and see how we can work together to help you reach your goals!