When most people think of Facebook marketing, they tend to think of a company using it to attract potential customers to their Facebook page where they can learn more about the company’s products or services, and hopefully reach out and become a paying customer. As a digital marketing company, that’s largely how we use Facebook marketing on behalf of our clients. However, recently, one of our clients, a Christian church in Temecula, California, approached us for help in getting the word out on Facebook for a different reason.
This particular church had a staff position to fill—a maintenance position that had been vacant for many months. The church had already spent a ton of money on ZipRecruiter ads that had yielded very little interest. No qualified candidates had applied, despite the church’s best efforts, and the church was getting desperate to fill the position. That’s when they turned to our team for Facebook marketing expertise.
The Modmacro team designed and drafted copy for targeted Facebook ads. The first ad was targeted to reach individuals in the area (including those both in the nearby community and also current followers of the church’s Facebook page). We also shared it with several Facebook groups that advertise job openings in the area.
Within two days, the church had received more than a dozen completed applications from qualified individuals interested in the position, and even more trickled in after that. Shortly thereafter, the church offered the position to one of the applicants, and he accepted it and is now working for the church with their facilities team. A problem that the church had been struggling with for many months was solved in a matter of days through engaging, targeted, and effective Facebook marketing! We never got the chance to run the second ad.
Is your business looking for a marketing team to help you promote something on social media? It could be a specific event, a new product launch, a special sale or promotion, or even a staff position at your company that needs to be filled. Whatever it is, Modmacro can help you get the word out to a targeted audience. Contact us today to learn more.