According to a report released by Forrester, a research and advisory firm that works with various business and tech leaders, companies can expect to spend a combined total of more than $103 billion on digital marketing activities by the year 2019. Based on this amount, Chris Leone, president of WebStrategies, concludes that most business will be increasing their online marketing budget from 30 to 35 percent in the next couple of calendar years. Continue reading “Small Business Owners Share Their Top Tips for Finding the Best Digital Marketing Agencies” »
Digital Marketing // Blog Posts by Tag
One of the main services we provide at Modmacro is digital marketing for our small business clients, a major part of which is search engine optimization (SEO). Our proven SEO strategies help our clients get found on the web by those looking for their specific goods and services, which in turn helps them grow their businesses.
Recently, one of our SEO clients, a replacement window and door company in San Diego, was contacted by HGTV. The network was looking for companies to appear on an episode of one of the “tiny house” shows that have become increasingly popular with viewers. They found our client through a web search when they were looking for a reputable replacement window company in San Diego and asked our client if they would be interested in appearing on an episode of the show! Continue reading “SEO Client in San Diego Gets Opportunity to Appear on Major Television Network” »
We recently began working with a new startup in Encinitas. The owner is just starting to put the pieces of her new company together, but she knew right away that a professional logo and website are top priorities. She understands the importance of having a clean, industry appropriate logo design and a strong web presence.
We have a number of clients in Encinitas for whom we’ve developed websites, handled their digital marketing and SEO, and more. But it’s been a while since we connected with a startup in Encinitas. Over the past few years most of our Encinitas web design clients have been small, but more established, with most having at least a few years behind them. Continue reading “Collaborating with Small Businesses for Killer Encinitas Web Design and Branding” »
Small, service-based businesses have it tough. They often have to compete for customers with much larger, sometimes national, organizations—organizations with their own internal marketing departments and large marketing budgets to go along with them.
We understand the need to stand out in a competitive field. But we also know it’s entirely possible to market even the smallest businesses online in such a way that the major search engines give them a spot among top results. We’ve been helping clients do this for years with a series of proven processes that deliver serious results. Continue reading “Helping Temecula Service Businesses Reach New Heights Through Digital Marketing and SEO” »
At Modmacro, we have many web design and marketing clients that are doing great work, and not just near Menifee, California, where we’re located. One of those clients is Good Sounds, a company that specializes in high-end home automation systems, custom home theaters and professional audiovisual services for homeowners in Newport Beach and the surrounding areas. They’ve been in business for more than 30 years and are one of the best in the industry! Continue reading “Client Spotlight: High-End Home Automation Company in Newport Beach” »
Fallbrook is strategically located at the far north edge of North County, San Diego, and just south of the Riverside County border and Temecula. Fallbrook is close to Interstate 15, a major thoroughfare for shipping and receiving. As such, Fallbrook has turned out to be a great place for many small businesses to thrive.
Although commonly thought of as a small community, Fallbrook is actually about a third the size of Temecula in terms of population. Not that small. Fallbrook is home to many small businesses that have planted roots and the community is made up of homeowners who remain in the same home longer than the national average, indicating that the area sees lower population turnover. All this adds up to Fallbrook being an ideal location for small businesses to grow. Continue reading “Partnering with Small Businesses in Fallbrook for Web Design and Digital Marketing” »
Modmacro had another great showing at an international communications competition! This time, it was the AVA Digital Awards, which is put on by the Association of Marketing and Communication Professionals. We earned three Platinum awards (the highest honor in the competition), as well as six Gold awards, and three Honorable Mentions.
As the name implies, the AVA Digital Awards recognize creative professionals who achieve excellence in digital communications such as websites, social media, and audio and video production. Most of Modmacro’s awards came in the website categories, but we also received recognition in the Information Video category, as well as the Facebook Presence category. Continue reading “Modmacro Takes Home 12 Honors at the 2016 AVA Digital Awards” »
I’m excited to share that I’ve been invited to speak at the National Association for Small Business Digital Marketing’s upcoming City Summit in San Diego! The summit will take place on Friday, April 15th, 2016 and will be attended by small business owners and marketing professionals in the San Diego area.
I will be delivering the keynote address to kick off the summit with a speech titled “Challenging Established Social Media Thinking: Avoiding Social Media Pitfalls that Snare Most Small Businesses and Re-focusing with a Practical Approach.” Continue reading “Matt Smith to Keynote San Diego Digital Marketing Summit” »