Digital Marketing // Blog Posts by Tag

How Quality, Tailored Content Helps a Long Beach Architect Stand Out and Attract the Right Type of Clients

February 3, 2018 by Modmacro

A company blog can do a lot of things for your business… if done right. It can tell your company’s story, offer helpful information to prospective customers, or position you as an expert in your industry. It can also help search engines, like Google, understand what your company does and get your website better rankings for valuable keyword searches. Continue reading “How Quality, Tailored Content Helps a Long Beach Architect Stand Out and Attract the Right Type of Clients” »

How Going Digital with Their Marketing Helped a San Diego Small Business Grow

February 1, 2018 by Modmacro

One of our long-standing clients, a San Diego replacement window company, used to be a lot like many small businesses in competitive markets—they did everything possible to get their name in front of prospective customers. They went to home shows, placed ads in local publications, and sent out thousands of mailers, all in an effort to appeal to the limited number of San Diego homeowners who were looking to have their home’s windows and doors replaced. Continue reading “How Going Digital with Their Marketing Helped a San Diego Small Business Grow” »

Web Design Tailored to a Specific Audience Brings a San Diego Company Quality Leads

January 31, 2018 by Modmacro

Have you thought about your perfect customer? When most businesses are just starting out, they would say that any customer is the perfect customer. After all, new businesses shouldn’t be picky. Or should they?

For many small businesses, there’s something to be said for marketing to a very specific customer—catering to their specific needs, preferences, and desires. Continue reading “Web Design Tailored to a Specific Audience Brings a San Diego Company Quality Leads” »

The Three Types of Media and How Modmacro Utilizes Them All to Benefit Our Clients

January 24, 2018 by Modmacro

When it comes to digital marketing, there are basically three types of media we can leverage for your company: owned media, paid media, and earned media. For a comprehensive digital marketing campaign, all three are necessary on some level, and all three have their unique advantages. Continue reading “The Three Types of Media and How Modmacro Utilizes Them All to Benefit Our Clients” »

How Rebranding Brought a Renewed Focus to a Nonprofit Organization

January 13, 2018 by Modmacro

At Modmacro, we get contacted a lot by companies and nonprofits asking us about logo design. Typically, their current logo is outdated, or they just don’t like it anymore and want a change. Continue reading “How Rebranding Brought a Renewed Focus to a Nonprofit Organization” »

You Need a Website. Why Not Do it Yourself?

April 9, 2017 by Matt Smith

I know it’s hard to believe, but this is actually the opening line of a commercial for a mass-market website service where you can build your own website. And I laugh every time I see their commercials. Continue reading “You Need a Website. Why Not Do it Yourself?” »

Small Business Owners Share Their Top Tips for Finding the Best Digital Marketing Agencies

January 24, 2017 by Modmacro

According to a report released by Forrester, a research and advisory firm that works with various business and tech leaders, companies can expect to spend a combined total of more than $103 billion on digital marketing activities by the year 2019. Based on this amount, Chris Leone, president of WebStrategies, concludes that most business will be increasing their online marketing budget from 30 to 35 percent in the next couple of calendar years. Continue reading “Small Business Owners Share Their Top Tips for Finding the Best Digital Marketing Agencies” »

SEO Client in San Diego Gets Opportunity to Appear on Major Television Network

January 23, 2017 by Matt Smith

One of the main services we provide at Modmacro is digital marketing for our small business clients, a major part of which is search engine optimization (SEO). Our proven SEO strategies help our clients get found on the web by those looking for their specific goods and services, which in turn helps them grow their businesses.

Recently, one of our SEO clients, a replacement window and door company in San Diego, was contacted by HGTV. The network was looking for companies to appear on an episode of one of the “tiny house” shows that have become increasingly popular with viewers. They found our client through a web search when they were looking for a reputable replacement window company in San Diego and asked our client if they would be interested in appearing on an episode of the show! Continue reading “SEO Client in San Diego Gets Opportunity to Appear on Major Television Network” »

Collaborating with Small Businesses for Killer Encinitas Web Design and Branding

January 10, 2017 by Matt Smith

We recently began working with a new startup in Encinitas. The owner is just starting to put the pieces of her new company together, but she knew right away that a professional logo and website are top priorities. She understands the importance of having a clean, industry appropriate logo design and a strong web presence.

We have a number of clients in Encinitas for whom we’ve developed websites, handled their digital marketing and SEO, and more. But it’s been a while since we connected with a startup in Encinitas. Over the past few years most of our Encinitas web design clients have been small, but more established, with most having at least a few years behind them. Continue reading “Collaborating with Small Businesses for Killer Encinitas Web Design and Branding” »