This blog post is a continuation of our series of posts counting down the last 10 projects as we approach our 1,000th completed project. We are highlighting our clients and the work we’re doing to help them grow their companies and organizations.
BM Windows is a long-time client of Modmacro. They are an independent replacement window dealer and installer in San Diego, providing amazing customer service and quality replacement windows at affordable prices. People love them and they receive rave reviews because they’re honest, trustworthy, and don’t use high-pressure sales tactics.
Modmacro has done all of BM Windows’ digital marketing for many years now, including their web design, content marketing, email marketing, social media ads, Google ads, and more. Their website consistently ranks among the top search results for key search terms, which gives them a steady stream of leads.
BM Windows is one of those clients that always wants to do more. They want to target new markets, reach more people, and basically dominate the replacement window market in San Diego. To help them do that, we came up with two ideas to help them get in front of more people in San Diego looking for replacement windows. The first was to create several “Why Us” pages on their website. These targeted landing pages, which talk about specific aspects of replacement windows, were connected to Google ads geared toward potential customers searching for those things. So, for example, if a customer searched for the phrase “Energy Efficient Windows in San Diego”, they would see an ad that would take them directly to a page on BM Windows’ website that talks about the energy efficient windows they sell.
The second addition to the BM Windows website that will help them reach a broader audience was the creation of new “Clients” pages. These landing pages target specific types of customers, such as homeowners, property managers, developers, and HOA communities. The pages speak to the specific needs and concerns of each of these types of clients and offer them solutions.
These additions to BM Windows’ already massive, information-rich website help connect them with even more San Diegans looking for new windows from a reputable company.