Modmacro // Award-Winning Web Design and Marketing

Seo // Blog Posts by Tag

Does a Website Really Have the Power to Affect Business Success? Small Business Owners Weigh In

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A Local Consumer Review Survey conducted in 2012 revealed that 85 percent of consumers use the Internet to find local businesses, with 16 percent indicating that they use the web for this purpose every single week. Therefore, if you’re currently online, you’re already one step ahead of your competitors who’ve decided that listening to the masses isn’t important to business growth. Continue reading “Does a Website Really Have the Power to Affect Business Success? Small Business Owners Weigh In” »

Modmacro Develops New Web Crawling Tool to Benefit Search Engine Optimization (SEO) and Digital Marketing Clients

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I’d like to introduce you to Modbot, our new tool that offers a competitive advantage for Modmacro’s SEO and digital marketing clients. Modbot is our proprietary software application that runs in the cloud and actively monitors, crawls, and analyzes websites. It was developed by our in-house programming and SEO staff, with one of its primary purposes being to mimic the way Google crawls the internet. Why is this important? Because the more we understand how Google consumes your website, the more insight we have into the incremental improvements we can make to increase your Google search rankings. After all, achieving top rankings is the primary goal of organic SEO. Continue reading “Modmacro Develops New Web Crawling Tool to Benefit Search Engine Optimization (SEO) and Digital Marketing Clients” »

Murrieta SEO: How Do I Get My Business on Google Page 1?

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This question (or some variation of it) is a one we get a lot at Modmacro. In asking how they can get their business top search rankings on Google, business owners are recognizing the importance of search engine optimization (SEO), which is a good place to start. But it’s important that Murrieta business owners have at least a basic understanding of SEO so they can know how it works and what it involves, so that they can have realistic expectations of the results it will bring, and how quickly those results will happen.

What Is SEO and How Will It Benefit My Murrieta Business?

Let’s take a step back and explain what SEO is, for those who have only been told they need an SEO strategy, but aren’t exactly sure what that means or entails. SEO is a digital marketing strategy that increases a website’s visibility on search engines, such as Google, when certain targeted keywords or terms are searched for. For example, if your business is a mechanic shop in Murrieta, you would want your business’s website to be optimized for terms like “Murrieta mechanic” or “Murrieta auto repair.” When properly optimized, a website will appear earlier (or receive a higher search ranking) on search engines than those websites that have not been optimized. In general, higher rankings on the major search engines, like Google, result in more visitors to the website, which in turn, can mean more customers. Continue reading “Murrieta SEO: How Do I Get My Business on Google Page 1?” »

Helping Temecula Service Businesses Reach New Heights Through Digital Marketing and SEO

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Small, service-based businesses have it tough. They often have to compete for customers with much larger, sometimes national, organizations—organizations with their own internal marketing departments and large marketing budgets to go along with them.

We understand the need to stand out in a competitive field. But we also know it’s entirely possible to market even the smallest businesses online in such a way that the major search engines give them a spot among top results. We’ve been helping clients do this for years with a series of proven processes that deliver serious results. Continue reading “Helping Temecula Service Businesses Reach New Heights Through Digital Marketing and SEO” »

Click-Thru Rates for Google Search Results

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MODMACRO has always been an advocate of organic search optimization. That is, working to get your website ranked highly in Google’s natural (or organic) results. We continue to present organic rankings as our primary recommendation to gain long-term, valuable exposure for your business. It usually takes a little patience, but the pay-off is well worth the effort and wait. We’ve developed dozens of techniques for organic SEO, but we also recommend paid search marketing as part of a well-rounded strategy.

Paid search advertising, like Google Adwords continues to be a technique we encourage and use. But it’s important to know that people are less likely to click on paid ads – by a factor of about 7 to 1 in fact. After performing a Google search you’re presented with organic search results, and usually paid results as well. The paid ads, often referred to as pay-per-click or PPC, are presented above and to the right of the organic results.

The latest data shows that 85 – 90% of users will click on organic results, while only 10 – 15% will click on the ads. That’s an important distinction to be aware of. This statistic certainly makes the investment in organic search optimization more attractive, and strengthens the argument we’ve always presented. But it doesn’t necessarily mean that PPC is a bad idea. Given the nature of Google pay-per-click advertising, it’s okay that a smaller percentage of users will click your ads because you only pay when they do click. You’re not paying for the ads to be seen. So yes, much lower click-thru rates are common with PPC campaigns, but they still offer great ROI in most industries.

Search Engine Optimization Process

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We’ve established a simple, repeatable search engine optimization (SEO) strategy. Our six step process applies to both existing sites and new builds. More importantly, having a clear, visual explanation allows clients to better understand SEO.

Search engines have purposely made their ranking systems difficult to master. As a result, SEO firms are reluctant to share techniques and successes. However, clients need to be given enough explanation to feel confident that their money is going toward meaningful efforts. Publishing our process is a move in that direction. And it’s a rare occasion in the industry.

Search Engine Friendly (SEF) Websites – Tips for Business Owners

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Your website must be search engine friendly (SEF), whether you’ve contracted the development or you’re building it yourself. I ask clients everyday, what’s the point in having a great website if nobody finds it?

Search engine optimization (SEO) needs to be considered from the beginning of a web project. Consulting with an SEO professional is a great idea, but often overlooked or just not in the budget. It’s okay if you don’t want to pay for SEO right away. But it’s critical that you’re web developer build an SE-friendly site. This means that upon completion, your site will be in a good state to begin SEO efforts.

Some website development practices will help your SEO readiness, others will have no effect on search performance, while others will hurt your search rankings. If you plan to use an SEO professional after development you simply need to ensure the site is created in an SE friendly way. Avoid mistakes that will hurt your rankings. Remember, you’re not developing for SEO effectiveness, you’re developing to avoid SEO penalties. Here are a few basic elements to consider. Continue reading “Search Engine Friendly (SEF) Websites – Tips for Business Owners” »

UPDATED: Spiders can’t crawl Flash or images

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In mid-2008 Google did a Q&A on their Webmaster Central Blog where they noted that Flash is now partially crawl-able. Through assistance from Adobe, Google’s bot can now read Flash files and index the text. However, the bot is not able to read text in images, whether embedded in Flash or elsewhere on the site. Googlebot is also not able to discover the links within Flash buttons. In short, Flash developers can be thankful that Google has been working to solve a small part of these restrictions. However, Flash and imagery must still be used intelligently (read sparingly) if SEO is a consideration for your site. And there are few instances where SEO isn’t important.

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Modmacro has earned several marketing communications awards for web design, digital marketing, copywriting, logo design, social media and more. See awards ...