When it comes to digital marketing, there are basically three types of media we can leverage for your company: owned media, paid media, and earned media. For a comprehensive digital marketing campaign, all three are necessary on some level, and all three have their unique advantages. Continue reading “The Three Types of Media and How Modmacro Utilizes Them All to Benefit Our Clients” »
At Modmacro, we get contacted a lot by companies and nonprofits asking us about logo design. Typically, their current logo is outdated, or they just don’t like it anymore and want a change. Continue reading “How Rebranding Brought a Renewed Focus to a Nonprofit Organization” »
When a potential web design customer contacts Modmacro for the first time, I can predict with near-certainty what they will say. They will say something along the lines of: “I don’t need anything fancy or complicated. I just need an informational website. No big deal.” Continue reading “Small Business Web Design: No, You Don’t Just Need a “Simple” Website” »
Have you been to Lake Elsinore lately? The city seems to be getting a much-needed boost from some new businesses coming to town. Locals have likely noticed some of the larger, more recognizable companies that have recently been added to the city, like Aldi, Tractor Supply Company, and Golden Corral, but new small businesses are also coming to Lake Elsinore at a rapid rate. Continue reading “Web Design and Digital Marketing for Growing Lake Elsinore Small Businesses” »
Modmacro President Matthew Smith’s latest book was released to the public earlier this month. It’s called Simple Business Advice: Focused Recommendations That Will Make You a Better Business Owner, and it offers some of the most practical, actionable advice for business owners that we’ve ever seen in a book of its type. Continue reading “Digging into Our Latest Book about Small Business Ownership” »
Recently, Modmacro CEO Matthew Smith was interviewed by writer Meg Hall of NCR Silver for an article on their website about microsites and how they can benefit small businesses. NCR Silver is a company that has developed point of sale products used by small businesses around the world. They regularly release articles on their site on topics of interest to small business owners. For this piece on microsites, the writer tapped into Matt’s expertise as the owner of a web design and digital marketing company to produce this informative piece on the benefits of microsites for small businesses. Continue reading “Modmacro Teams Up with NCR Silver to Inform Small Business Owners about Microsites” »
I know it’s hard to believe, but this is actually the opening line of a commercial for a mass-market website service where you can build your own website. And I laugh every time I see their commercials. Continue reading “You Need a Website. Why Not Do it Yourself?” »
Modmacro is excited to announce the upcoming launch of Matthew Smith’s latest book. It’s titled Simple Business Advice: Focused Recommendations That Will Make You a Better Business Owner. It will be released to the general public on June 1, 2017, and will be available in both print and digital formats. It will be published by Maven Publishing USA, a boutique publishing house specializing in non-fiction works by business owners (read the latest press release here). Continue reading “Simple Business Advice: A New Book by Modmacro Owner, Matthew Smith” »
One of the first steps to effectively connecting with your target market involves setting up a website. Yet this is still an action that approximately one-half of small business owners don’t take according to one 350-business survey.
For the sake of argument, let’s say that you’re in the half that does value the importance of cultivating a professional online presence. How do you know what to put on your website to attract and convert as many leads as you possibly can? Continue reading “Small Business Owners Share: Website Elements that Bring the Most Leads” »
Do you run a small business? Are you looking for advice from seasoned business owners that will help you think about your business in a new way? If so, Simple Business Advice by Modmacro CEO Matt Smith may be just the book you need to read. As the title implies, Simple Business Advice offers business owners brief, actionable advice that’s practical and easy to implement. Continue reading “Modmacro CEO to Publish Simple Business Advice Book and Looking for Contributors” »
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