This blog post is a continuation of our series of posts counting down the last 10 projects as we approach our 1,000th completed project. We are highlighting our clients and the work we’re doing to help them grow their companies and organizations.
Purrfect Serving is a start-up company out of Lake Tahoe, Nevada. The company’s founder came up with an idea for a product based on what he determined to be an unserved niche in the cat product market. He invented a device that will perfectly portion out moist cat food so that cat owners can provide their furry friends with the same-sized portion every time they go to eat. It’s a simple idea, but sometimes the simplest solutions can be the most successful!
Purrfect Serving came to Modmacro for help in launching their new company. We started by creating their brand identity, and then went on to design a microsite and establish the company’s presence on social media to create a following. Once those were completed, we conducted a pre-launch email and social media market research campaign. The initial results have been very promising, showing a lot of interest for the new product. The next step is to start selling the product online and making Purrfect Serving a household name!