If you’ve been in the home improvement industry for long enough, you probably remember a time when having a website for your business wasn’t necessary. Then, when you had your first website built, it wasn’t much more than an online brochure—one that very few people saw.
Today’s business websites are very different from those you would find on the web 20, 10, or even 5 years ago. They can now be full-blown marketing tools that can help grow your business by bringing in quality leads.
A business website can be an amazing marketing tool for your small business, but only if it has the elements to make it one. Simply throwing a website up on the internet won’t get you the results you might hope for.
Search engine optimization (SEO) helps to turn your business website into a powerful inbound marketing tool. What is inbound marketing? Simply stated, inbound marketing is a method of attracting customers who are actively looking for what your company provides. In other words, people are searching online for information and services, and you are providing them with quality content and solutions. (By contrast, outbound marketing presents people with ads for goods and services they may not be looking for.) Once they land on your website, they will learn more about your company and the services your provide and be prompted to contact you for service.
This is a huge benefit to small businesses. Not only are you receiving leads through your website, but they are good leads—leads that are likely to turn into actual paying customers. And the best part is, bringing in these leads requires little to no effort on your part! The SEO experts at Modmacro do all of the work on your behalf, behind the scenes, and you just wait for the leads to come to you!
So ,What Does SEO Involve Exactly?
For every company we work with on SEO, we take a personalized approach. But in general, we work on your website, as well as off your website to improve your website’s search rankings. We will do things like make your website mobile-friendly (if it isn’t already) and make sure it loads quickly. We may do what’s called “link building”, which involves placing links to your site on high-quality, external websites. But most importantly, we will create content on your website that appeals to your target customers and matches what they are searching for online.
For example, if you are a residential electrician in San Diego, we would create content on your website that focuses on common electrical services for homes in San Diego. Or maybe you want to be the go-to emergency electrician in the area. The content on your site would include phrases like “24-hour electrician” and “emergency electrician”.
All of the content we produce for your website is written by our talented team of copy writers who will work to understand your business and present it in a professional manner on your website.
Our Experience Providing SEO Services for San Diego Home Improvement Companies
At Modmacro, we’ve taken many home improvement companies through the process of improving their search engine rankings with SEO. We’ve worked with electricians, plumbers, house painters, general contractors, woodworkers, and more. Each of them saw their business grow as they received more leads that turned into paying customers.
Take a look at this write-up of how we helped grow a San Diego replacement window company through SEO.
When Can You Expect to See Results from SEO?
An optimized website can be a very powerful marketing tool for your business, but you won’t see instant results. SEO isn’t a faucet that you just turn on—it’s a process. Any SEO “expert” who tells you otherwise is either being dishonest or doesn’t know what he or she is talking about. SEO takes time to produce results. It takes time (typically several months) to make search engines, like Google, understand that your website is the one they should present to people when they do specific searches. But once they do, you will start to see some amazing results!
If you’re interested in learning more about how Modmacro can transform your website into a powerful marketing tool for your business that will bring in quality leads, contact us. We look forward to learning more about your business and seeing how we can help it grow.