The last couple of years have been a great time to be a plumber in San Diego. With many people taking on home improvement projects, most plumbers found themselves with more work than they could handle. They were able to be picky about the types of projects they took on, and also increase prices.
However, this won’t always be the case. Great economies come and go, and while there will always be a need for plumbing services, the jobs won’t always be as plentiful as they have been.
Even if you find that your plumbing company is still currently busy, it’s important to put a marketing plan in place for when things start to slow down, or simply if you want to grow your company. At Modmacro, we help plumbers in San Diego market their businesses by putting together tailored marketing plans that will help keep the leads coming in, despite the economy. We can help you bring in consistent work, as well as the specific types of jobs you want.
Online marketing starts with a great website. If it’s time for a new website for your San Diego plumbing company (or your first website), Modmacro can design and build a clean, professional website that will present your business in the best possible light. If you already have a website that you like, we can make some updates that will help increase traffic to it. For example, our team can optimize the content on your website so search engines like Google will better understand what you do and where your service area is. We typically create multiple “Services” pages for your most popular or profitable services, such as complete re-pipes, water heater installations, or emergency service. These Services pages are designed to help you capture potential customers who are doing more specific searches online, rather than just searching for a “San Diego plumber”.
Maintaining an active blog on your website is another way we can help market your plumbing business to the right types of customers. Our team can create blog posts on your behalf that address the issues that your potential customers are most concerned about and that highlight the types of services that your company specializes in.
Social media marketing is another component that is typically included in our online marketing campaigns. We target your potential customers through carefully designed ads and posts on sites like Facebook. The goal of those ads and posts is to drive people to your website, where they can learn more about your company and the services you provide. Carefully crafted calls to action on your website will then present them with ways to contact you for plumbing services.
If you want to grow your San Diego plumbing company, a customized digital marketing plan is a great place to start! The Modmacro team has more than a decade of experience working with local home improvement companies just like yours. Contact us to learn more about how we can partner with you.