As a company that specializes in web design and digital marketing for home improvement companies in Orange County, CA, we often employ various inbound marketing tactics to help bring our clients leads that will help grow their business.
What is Inbound Marketing?
Inbound marketing is a type of online marketing that targets potential customers who are already searching for a company like yours. You are presenting them with relevant information about your company when they do specific searches online. This is opposed to outbound marketing, that presents people with ads and other content that they weren’t necessarily looking for, in the hopes that they will be interested in what you have to say or offer.
Inbound marketing is the preferred method of marketing for many small businesses, because it allows them to focus their marketing dollars on methods that are most likely to yield quality leads. It is also a very “hands off” approach for our clients. In other words, the team at Modmacro works behind the scenes on your company’s behalf to bring the leads to you. You don’t have to spend your valuable time selling, networking, or placing print ads in various places. You simply wait for potential customers to contact you for a quote or for service.
Why Inbound Marketing is Especially Effective for Home Improvement Companies
Companies in any industry can benefit from inbound marketing, but it’s an especially effective form of marketing for home improvement companies.
Many homeowners looking to do a home improvement project start looking for contractors online. They may go to review sites like Yelp or Home Advisor, but will typically also do a Google search to start creating a list of potential companies to contact. If you want to be added to that list, your company’s website needs to show up early in the Google search results.
At Modmacro, we are experts at positioning our clients to be seen online by the people who are looking for their services. We do this in several ways, but most importantly, we create content on your website that matches what your potential customers are looking for. For example, if you are an electrician in Irvine, you’ll definitely want your website to be optimized for the phrase “electrician Irvine”, but you may also want to create content around some specific searches, like “electric vehicle charging station installation Irvine” or “electrical panel upgrade Irvine”.
When your website contains specialized content, you are more likely to attract visitors looking for exactly what you do, and those visitors are the ones who are most likely to become paying customers!
Modmacro has many years of experience creating effective inbound marketing campaigns for home improvement companies. We know what works and what doesn’t. We have worked with many home improvement companies just like yours to grow their businesses through digital marketing. We have taken small home improvement from relative obscurity online and helped them dominate the search rankings in their respective markets! As a result, these companies are inundated with service requests.
Are you looking to focus your marketing dollars on methods that actually work—ones that bring quality leads directly to you, with little effort on your part? Contact us at Modmacro to learn more about inbound marketing and how it can work for your company.