“Isn’t it hard to write a small business book?”
This is a common question we hear from small business owners who are looking to take the next step in differentiating themselves among their competitors. And it’s a great question. The idea of creating a book is intimidating, especially if you’re not a writer. Don’t worry! That’s where we come in.
You’re here because you understand the impact a book can have on your customers and colleagues. You know that having a book sets you apart from others in your industry and gives you the opportunity to share your story with the world. You want to publish a book that is not only enjoyable for people to read, but that can also be used as a powerful marketing asset for your business or organization.
The good news is that you don’t have to worry about the answer to that first question because we do the heavy lifting for you. We’ll need some information from you, and we’ll want to spend some time talking about your ideas and goals for the book; however, you won’t be required to spend a bunch of time writing if you don’t want to. We’d much rather you focus on your business while we focus on your book.
What to Expect
In order to create a book that accurately represents you and your business, we’ll ask some questions. You don’t have to have all the answers before contacting us, but know that these questions will come up throughout the process. If you know you want to have a book, but you’re not sure what kind of book it should be, these questions are designed to help you start to organize your thoughts.
- When people ask you what kind of business you have, what do you tell them? What’s your “elevator pitch”?
- How is your business different from others in your industry? What makes you stand out?
- What is the history/timeline of the business? How is it different now than when it started?
- What led you to consider publishing a book?
- What do you hope to accomplish with it?
- Who is the audience you’d like to reach?
- What is the main idea you’d like to communicate to the people who read your book? How would you hope readers would describe it?
Throughout our conversations with you, we’ll hone in on the details so that we can get to doing what we do best (turning your ideas into written words) and so that you can get back to doing what you do best (running your business). We’ll check in from time to time to make sure we’re on the right track, and before you know it, you’ll be a published author.
Every business owner has a story to tell—and we’ve written and published many of them. We know writing a book sounds like a daunting task, but by simply thinking about a few key questions, you open up the door for us to take the reins and do the hard work for you. If you’re looking for a unique marketing tool that will set you apart and position you as an expert in your industry, contact us today to see how easy it can be to get started.