Home improvement companies in Riverside have a lot of competition. It can often feel impossible to stand out—especially when some of your competitors are national brands with large marketing departments (and budgets) behind them.
In our many years of working with home improvement companies, we have found that the most effective forms of marketing are content marketing and search engine optimization (SEO). These two forms of digital marketing, when done strategically, can help a small, local home improvement company compete with companies of any size. They offer a great return on investment and can be easily outsourced to a content marketing and SEO agency like Modmacro, who specializes in these services for small, local businesses.
Content Is King
You may have heard the phrase “content is king” in reference to digital marketing, but you might not be sure exactly what that means. Content refers to the information that is on your website. It’s the copy that’s on your website’s home page, the customer testimonials, the descriptions of your services, the articles on your blog, and more. More than anything else, search engines like Google pay attention to the content on your website. It helps them understand what your company does and tells them how well they should rank your website in their search results.
If you own a house painting company in Riverside, for example, and you have a good amount of high-quality, unique, and interesting content on your website about exterior house painting in Riverside, Google will be more likely to place you at the top of their search rankings when people type in searches like “exterior house painting Riverside.” On the other hand, if your website has content that you copied form other sites, or if it’s poorly written, or if it doesn’t contain the key words and phrases that people are actually searching for, your site will struggle to perform well on Google and other search engines.
But great content is not just important for search engines like Google. It is also a key factor in turning website visitors into paying customers. In their search for the right home improvement company, your potential customers will often visit more than one website. They are much more likely to be impressed by a company with relevant, compelling, and helpful content on their website than by one that has none of the information they’re looking for.
Working With Content Marketing Specialists
You might be thinking to yourself, “I can create content for my website. After all, nobody knows my business better than me!” You’re right—you’re the expert in your business, but you likely aren’t an expert in content creation for digital marketing.
The content specialists at Modmacro work with you to understand your business and then craft content that is unique to your website. It targets your ideal clients and promotes the services that are most profitable to your business. It paints your company in the best possible light and helps convince potential customers why yours is the best company for their home improvement needs.
When you hire a content marketing firm like Modmacro, we free you up to do what you do best—provide home improvement services to the people of Riverside. For many home improvement companies, we serve as the entire marketing arm of their companies. You don’t need to have a marketing person on your payroll or have your limited support staff try to handle marketing tasks. We take care of all your digital marketing needs, using a plan that’s customized for your business.
Search Engine Optimization (SEO) That Makes Sense for Riverside Home Improvement Companies
Modmacro specializes in SEO for local home improvement companies. We have helped grow many businesses by improving the search engine rankings of their websites. Higher rankings mean more visitors to your website. More visitors lead to more people reading about your company and then contacting you for service.
If you’ve been spending your marketing dollars on expensive ads, mailers, or other promotional materials that aren’t yielding the results you had hoped for, it’s time to give SEO strategies a try.
Modmacro can work to improve the SEO on your current website, or we can create a new website for your company that will provide you with a great platform from which you can grow your company. We are search optimization experts who specialize in SEO for small, local businesses.
If you’re ready to learn more about content marketing and SEO for your Riverside home improvement company, contact Modmacro. We can answer your initial questions and work with you to come up with a customized plan to help grow your business.