Modmacro is happy to announce that we just reached a huge milestone—15 years in business! Knowing that most businesses don’t even make it to the 5-year mark, this is an accomplishment we are very proud of.
It would be impossible to talk about everything we’ve done in the last 15 years in a single blog post, but we did want to touch on some things that come to mind when we reflect on how our company arrived at this point.
Long-Term Partnerships Are the Key to Our Longevity
Here at Modmacro, we’ve always been about building strong partnerships. While we don’t mind doing a single project for a client, our most successful clients are those who have allowed us to help with their ongoing marketing efforts. We have several clients who have been with us for more than a decade! We helped them with branding and designed their websites. Now, we handle search engine optimization on their behalf, manage their social media presence, create and manage email marketing campaigns, and sometimes even do some print marketing when it makes sense. We have loved seeing these companies grow over the years and have enjoyed being a key part of their successes!
We have also enjoyed building an in-houses team that has been with us for many years. While we’ve had some employees who only had a short tenure with us, and have since moved on to other opportunities, our core team has been with us at Modmacro for 10+ years!
Always Evolving to Best Serve our Clients
The world of marketing is always changing! When we started out 15 years ago, smart phones were just coming onto the scene. Most people were still using desktop or laptop computers to visit websites, and the websites we built were designed accordingly. When more people started using their phones to research companies, we had to adapt our web design approach to accommodate this trend and create sites that were mobile responsive.
We have also adapted based on demand. When we started out, we mainly did web design and software development projects. However, after we had multiple clients tell us they were having a hard time finding a company they trusted for copywriting and search engine optimization, we decided to add these to our service offerings.
Search engine optimization has changed over the years as well. No longer can you engage in “keyword stuffing” on a website and expect your site to land in the top search results. Google wants to see secure, fast-loading websites with high-quality content. Google also wants to see other high-quality websites linking to your website, which is why we engage in link building for most of our clients.
As we continue to stay on top of best practices for search engine optimization, we now have something new to contend with: AI-powered answer engines and chatbots like ChatGPT, Perplexity, and Claude. In increasing numbers, your potential customers are now asking AI assistants and answer engines for business recommendations. Fortunately, many of the same tactics that work to garner preference with Google also work with AI, but there are few that need more attention if you want AI to show your business some love. For example, sites like ChatGPT rely heavily on online reviews when making recommendations, making it even more important to get those positive reviews from your customers.
In response to this, Modmacro has created a new service we call Moxly. Moxly provides small businesses and nonprofits with an easy way to encourage customers to leave reviews. But not only that, the service helps to filter out any negative feedback they might receive! We’d love to tell you more about Moxly and how this service can help your small business or nonprofit!
Businessing Magazine Has Grown Beyond our Wildest Expectations
We would be remiss if we didn’t talk about Businessing Magazine. This online publication started out as a fun side project. We weren’t quite sure what it would turn into, but we slowly grew the publication by adding articles that we thought would be helpful to small business owners and entrepreneurs. Soon, we were being approached by outside authors who wanted to publish their own content on the site.
Today, the site features more than 4,500 articles, written by more than 600 different authors! It is a large, high-authority site and a great platform for promoting our clients. Businessing is the cornerstone of our network of almost 100 websites that we’ve developed for the benefit of our clients. If you would like your company to be featured on Businessing Magazine, contact us to discuss details.
