According to a report released by Forrester, a research and advisory firm that works with various business and tech leaders, companies can expect to spend a combined total of more than $103 billion on digital marketing activities by the year 2019. Based on this amount, Chris Leone, president of WebStrategies, concludes that most business will be increasing their online marketing budget from 30 to 35 percent in the next couple of calendar years. Continue reading “Small Business Owners Share Their Top Tips for Finding the Best Digital Marketing Agencies” »
Internet Marketing // Blog Posts by Category
People who are familiar with Modmacro and the work we do most likely think of us as a boutique marketing and web design firm that specializes in working with small businesses in Temecula. And while that is not inaccurate, we also have a good amount of experience working with Christian organizations on website design and marketing, including local Temecula churches. Continue reading “Website Design for Churches and Christian Organizations in Temecula is Part of our Brand!” »
Finance Monthly, a global publication containing news and analysis on current financial topics, has a new section in its magazine titled “Game Changers”, and Modmacro’s own Matt Smith was featured in the July 2016 edition!
Game Changers, according to the magazine, are industry experts and business owners who are “some of the most outstanding, ambitious and forward-thinking professionals in the corporate world today,” who are achieving their companies’ desired goals. The individuals featured in the July issue, which included prominent CEOs and business leaders from around the world, were asked questions about the secrets to their success, their biggest challenges and achievements, and what the future holds for their businesses and industries. Continue reading “Matt Smith Interviewed by Global Publication About Digital Marketing and Future of Modmacro” »
Need help choosing a domain name? Want to evaluate your existing domain name to see if you should consider making a change? Check out Domodojo.com, the site that provides a score and analysis for domain names. Simply enter domain names to see how they score across multiple criteria from character and word usage to distinctivity.
Here’s the problem. Unless your website is hosted on a completely dedicated server, with no other websites, you may stop receiving email messages from your contact form(s) at any time. And neither you, nor your prospective customers, will know there’s anything wrong.
If any of the websites that share your server are “bad neighbors,” your entire server IP address will be blacklisted. Your website will still be online and everything will function correctly, but when customers submit their information into your contact form, you’ll never receive the email. That’s because your email provider (e.g. Gmail, Office365, GoDaddy, etc.) will block all emails coming from your own website. That’s what IP blacklisting does. Continue reading “Do Customers Contact You Through Your Website? If So, You Need 43Leads.com” »
Is your industry slow for part of the year and then a crazy busy season sneaks up on you at other times? Have you ever wanted to even out those highs and lows so there wasn’t such a sense of “feast or famine”? With a little planning and a strategy in place, there is a way to make that happen.
Custom Seasonal Marketing Campaigns
Consistent, smart marketing is the key to steady business and client retention. A seasonal marketing campaign keeps your company in front of your audience throughout the year. Take advantage of the slow times to promote your products and services and to offer tips, tricks, and reminders. People generally do business with companies they like and trust. A postcard in the mail can say to a customer “Hey, we’re thinking about you and thought this could be helpful.” Continue reading “You Should Consider Seasonal Marketing Campaigns” »
Last night I hosted a small LinkedIn training session for some friends at Sunridge Church in Temecula. As LinkedIn (and the other social/ professional networking sites) grow and evolve, it’s challenging to keep up with how they work, which features are most important and how to best utilize these services to meet our career and business goals. Continue reading “Personalized LinkedIn Training, Part of Our Social Media/ Professional Networking Services” »
Thumbtack.com provides business owners and consumers with a free and comprehensive way to find and hire trusted, local resources. We’ve been one of the top ranked web design firms with them for a while, but Thumbtack recently interviewed me to learn more about what we do and our philosophy. We discussed the types of businesses and organizations we typically partner with and our approach to providing web design and SEO services. Continue reading “MODMACRO Featured on Thumbtack Spotlight for Top Web Designers” »
Most website projects begin by putting together a map of the pages to be created. This is commonly called a site map. Creating an initial site map is the starting point, but we often get questions about what exactly that means. Simply put, a site map identifies the pages to be included in a website. It may indicate page hierarchy or grouping and often outlines the navigational structure for the site. But starting with a simple list of pages is the easiest way to get things moving. Continue reading “Creating a Site Map – Website Planning, First Steps in Web Design” »
Our small business advertising network now includes over 10,000 pages of Southern California business listings and community information. With 33 websites and growing, Burg Network is quickly becoming a powerhouse in local business listings, and it’s a great way to affordably promote your business. The network currently includes websites in San Diego County, Riverside County, Orange County, San Bernardino County and Los Angeles County. Business listings are free for the first city, and start at only $15 for additional cities. Listings are a one-time purchase and automatically receive updates as our websites grow and improve. Get started at BurgNetwork.com!