Social Media Marketing and Public Relations for Small Business
Some social platforms are a pay-to-play environment. We understand how to leverage those social platforms to get results. Social media can be a noisy place. We get beyond mere surface statistics like user reach, and focus on meaningful metrics related to user engagement. Social is about creating relationships, and relationships lead to customers.
Integrated Social Media & SEO Strategies
Rarely do we strategize for an isolated social media campaign. Our integrated digital marketing approach is most successful when coupling multiple disciplines, like social media and SEO, within one strategic plan to accomplish your goals.
"As new clients are contacting us we're finding these are people who do research and have actually told me 'I like what you stand for, that is why I selected you."
Social Media Strategy
Absolutely the number one most common mistake with social media is to get started without a plan. We build effective strategies for content creation, distribution, and promotion.
National and Local Press Coverage
Obtaining powerful coverage in local and national news and media outlets can be a daunting task. But we do it everyday for small business and non-profit clients.
Social Media Marketing
Reaching new audiences, creating fans, and ultimately earning new customers is the goal of most social media marketing. It all starts with getting attention, building awareness, and getting the public to engage.
Facebook is one of the social platforms that continues to deliver serious results for small businesses at very affordable rates. We develop the campaigns and manage the budgets, targeting, and analytics for you.
For some digital marketing firms, content strategy and creation is a challenge. But we take a content-heavy approach to social marketing and public relations by creating unique, optimized, quality content for the public to consume.
It's all about getting the most out of that well-crafted content. We tweak it for publication across multiple channels, all with the goal of growing your brand and driving targeted traffic.
Press releases are a staple of small business PR. Our team works closely with yours to strategize the message, craft the press release, and obtain local and national pickups. Learn more ...
Social Profile Management
For most clients, we handle everything from strategy and implmentation to management. Keeping up with social media can be time-consuming so our services are designed to lighten your load.
We maintain relationships with media professionals, and we develop media outlets of our own to get you exposure and build your authority. That often involves interviews and featured spotlights in local and national publications, digital magazines, and radio shows.
Publishing a book can be an amazing tool to build brand equity and position yourself as an authority in your industry. We have strong ties with publishers who want to make you a successful author.
Media Buying & Placement
In today's digital world, media buying and ad placement continues to be a powerful component of a well-rounded marketing strategy.