When it comes to digital marketing, there are basically three types of media we can leverage for your company: owned media, paid media, and earned media. For a comprehensive digital marketing campaign, all three are necessary on some level, and all three have their unique advantages. …
digital marketing
How Rebranding Brought a Renewed Focus to a Nonprofit Organization
At Modmacro, we get contacted a lot by companies and nonprofits asking us about logo design. Typically, their current logo is outdated, or they just don’t like it anymore and want a change. …
You Need a Website. Why Not Do it Yourself?
I know it’s hard to believe, but this is actually the opening line of a commercial for a mass-market website service where you can build your own website. And I laugh every time I see their commercials. …
