We’re excited to formally announce that we have begun work on our next book project! Earlier this year we entered into an agreement with Maven Publishing, a boutique publisher of non-fiction, to publish Kill the Noise, which will be written by Modmacro CEO Matt Smith.
Kill the Noise explores the basic premise that small business owners need to develop discipline and focus on what it is they truly do best and avoid the distractions, wasted time and unproductive side projects. The noise. By learning to identify and kill the noise, small businesses can operate more efficiently with a simpler model.
The book includes practical examples and personal stories that apply to small businesses of nearly all types. The release date for the book is yet to be determined, but more information will be released as the project develops.
This project also marks the beginning of our strategic relationship with Maven Publishing. Books are often an important part of the integrated marketing approach we tailor for each of our small business clients. Specifically, books are a great vehicle to build credibility and provide value to the market. Marrying our boutique marketing philosophy with a boutique publisher is a perfect fit and allows us to offer more to our clients.
Jessica Dawson, COO of Maven Publishing said, “We at Maven are thrilled to be teaming up with Modmacro. Our services complement each other so well, and we’re excited to be able to provide something that takes Modmacro’s clients to the next level. The team at Modmacro has also been instrumental in our own marketing strategy, and we can’t wait to see what more will come out of this partnership in the future. The fact that our companies have such similar values and visions makes it easy to work together—so much so that we look forward to our business meetings. It’s been a natural and synergistic collaboration so far, and we’re honored to be on board.”