I was recently part of a conversation where the group was discussing strategies for the placement of contact information on a website. While everyone agrees that contact info should be “easy” to find, opinions differ as to how "easy" is defined and measured. I decided to define the characteristics I …
Beware: SEO Cold Calling on the Rise
There seems to be an increasing number of "search engine optimizers" cold calling and cold emailing every company they can find contact information for. If fact, they contact me about once a month! The pitch is always the same. First they identify themselves as calling from a generic company name, …
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