According to a report released by Forrester, a research and advisory firm that works with various business and tech leaders, companies can expect to spend a combined total of more than $103 billion on digital marketing activities by the year 2019. Based on this amount, Chris Leone, president of WebStrategies, concludes that most business will be increasing their online marketing budget from 30 to 35 percent in the next couple of calendar years. Continue reading “Small Business Owners Share Their Top Tips for Finding the Best Digital Marketing Agencies” »
Search Engine Optimization (SEO) // Blog Posts by Category
One of the main services we provide at Modmacro is digital marketing for our small business clients, a major part of which is search engine optimization (SEO). Our proven SEO strategies help our clients get found on the web by those looking for their specific goods and services, which in turn helps them grow their businesses.
Recently, one of our SEO clients, a replacement window and door company in San Diego, was contacted by HGTV. The network was looking for companies to appear on an episode of one of the “tiny house” shows that have become increasingly popular with viewers. They found our client through a web search when they were looking for a reputable replacement window company in San Diego and asked our client if they would be interested in appearing on an episode of the show! Continue reading “SEO Client in San Diego Gets Opportunity to Appear on Major Television Network” »
I’d like to introduce you to Modbot, our new tool that offers a competitive advantage for Modmacro’s SEO and digital marketing clients. Modbot is our proprietary software application that runs in the cloud and actively monitors, crawls, and analyzes websites. It was developed by our in-house programming and SEO staff, with one of its primary purposes being to mimic the way Google crawls the internet. Why is this important? Because the more we understand how Google consumes your website, the more insight we have into the incremental improvements we can make to increase your Google search rankings. After all, achieving top rankings is the primary goal of organic SEO. Continue reading “Modmacro Develops New Web Crawling Tool to Benefit Search Engine Optimization (SEO) and Digital Marketing Clients” »
People who are familiar with Modmacro and the work we do most likely think of us as a boutique marketing and web design firm that specializes in working with small businesses in Temecula. And while that is not inaccurate, we also have a good amount of experience working with Christian organizations on website design and marketing, including local Temecula churches. Continue reading “Website Design for Churches and Christian Organizations in Temecula is Part of our Brand!” »
This question (or some variation of it) is a one we get a lot at Modmacro. In asking how they can get their business top search rankings on Google, business owners are recognizing the importance of search engine optimization (SEO), which is a good place to start. But it’s important that Murrieta business owners have at least a basic understanding of SEO so they can know how it works and what it involves, so that they can have realistic expectations of the results it will bring, and how quickly those results will happen.
What Is SEO and How Will It Benefit My Murrieta Business?
Let’s take a step back and explain what SEO is, for those who have only been told they need an SEO strategy, but aren’t exactly sure what that means or entails. SEO is a digital marketing strategy that increases a website’s visibility on search engines, such as Google, when certain targeted keywords or terms are searched for. For example, if your business is a mechanic shop in Murrieta, you would want your business’s website to be optimized for terms like “Murrieta mechanic” or “Murrieta auto repair.” When properly optimized, a website will appear earlier (or receive a higher search ranking) on search engines than those websites that have not been optimized. In general, higher rankings on the major search engines, like Google, result in more visitors to the website, which in turn, can mean more customers. Continue reading “Murrieta SEO: How Do I Get My Business on Google Page 1?” »
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MODMACRO has always been an advocate of organic search optimization. That is, working to get your website ranked highly in Google’s natural (or organic) results. We continue to present organic rankings as our primary recommendation to gain long-term, valuable exposure for your business. It usually takes a little patience, but the pay-off is well worth the effort and wait. We’ve developed dozens of techniques for organic SEO, but we also recommend paid search marketing as part of a well-rounded strategy.
Paid search advertising, like Google Adwords continues to be a technique we encourage and use. But it’s important to know that people are less likely to click on paid ads – by a factor of about 7 to 1 in fact. After performing a Google search you’re presented with organic search results, and usually paid results as well. The paid ads, often referred to as pay-per-click or PPC, are presented above and to the right of the organic results.
The latest data shows that 85 – 90% of users will click on organic results, while only 10 – 15% will click on the ads. That’s an important distinction to be aware of. This statistic certainly makes the investment in organic search optimization more attractive, and strengthens the argument we’ve always presented. But it doesn’t necessarily mean that PPC is a bad idea. Given the nature of Google pay-per-click advertising, it’s okay that a smaller percentage of users will click your ads because you only pay when they do click. You’re not paying for the ads to be seen. So yes, much lower click-thru rates are common with PPC campaigns, but they still offer great ROI in most industries.
SAN MARCOS, CA March 29, 2012 – Modmacro, a web design and internet marketing firm, today announced it has earned admittance to the Google Engage for Agencies program. Membership grants Modmacro access to exclusive Google resources and advertising coupons that can be used for client accounts. Continue reading “Modmacro Earns Admittance to Google Engage for Agencies” »