I know it’s hard to believe, but this is actually the opening line of a commercial for a mass-market website service where you can build your own website. And I laugh every time I see their commercials. Continue reading “You Need a Website. Why Not Do it Yourself?” »
Web Development // Blog Posts by Tag
We recently began working with a new startup in Encinitas. The owner is just starting to put the pieces of her new company together, but she knew right away that a professional logo and website are top priorities. She understands the importance of having a clean, industry appropriate logo design and a strong web presence.
We have a number of clients in Encinitas for whom we’ve developed websites, handled their digital marketing and SEO, and more. But it’s been a while since we connected with a startup in Encinitas. Over the past few years most of our Encinitas web design clients have been small, but more established, with most having at least a few years behind them. Continue reading “Collaborating with Small Businesses for Killer Encinitas Web Design and Branding” »
Your website must be search engine friendly (SEF), whether you’ve contracted the development or you’re building it yourself. I ask clients everyday, what’s the point in having a great website if nobody finds it?
Search engine optimization (SEO) needs to be considered from the beginning of a web project. Consulting with an SEO professional is a great idea, but often overlooked or just not in the budget. It’s okay if you don’t want to pay for SEO right away. But it’s critical that you’re web developer build an SE-friendly site. This means that upon completion, your site will be in a good state to begin SEO efforts.
Some website development practices will help your SEO readiness, others will have no effect on search performance, while others will hurt your search rankings. If you plan to use an SEO professional after development you simply need to ensure the site is created in an SE friendly way. Avoid mistakes that will hurt your rankings. Remember, you’re not developing for SEO effectiveness, you’re developing to avoid SEO penalties. Here are a few basic elements to consider. Continue reading “Search Engine Friendly (SEF) Websites – Tips for Business Owners” »
Alfred Lord Tennyson said “Tis better to have loved and lost Than never to have loved at all.”
The same cannot be said of websites. Something is simply not better than nothing in this case. In fact, it’s better to have no website at all than to have one that makes you look bad. Visitors will assign their feelings for your website to your entire business. Better either make a great impression, or don’t make one at all.
Doorway pages are single page websites used as a funnel-point to attract visitors from search engines. Some search engine optimization (SEO) companies create these doorway pages, then optimize them to perform well in Google and other search engines. The problem is that they are typically cookie-cutter pages that aren’t attractive, and more importantly, don’t support the branding of your company. Doorway pages are a lazy excuse for SEO. Instead, why not optimize the site (page by page) to attract visitors, extend the brand, and provide substantive information to potential clients. This is a much better solution than paying a monthly fee for a single page that offers nothing more than a generic look, a paragraph about the company, and some contact info. Do you really think this will impress visitors into calling? After all, the goal is to have the visitor click-through to the real site anyway. A doorway page may be the first thing a potential client sees when learning about a company. And they don’t make a good first impression.
Google says “…doorway pages tend to frustrate users, and are in violation of our webmaster guidelines.” (link to source)