WordPress, a web platform used by more than 25% of the websites online, is a powerful tool for creating websites. For small businesses, it is often the best solution, since it is easy to manage (even for novices), search engine friendly, and can grow with the business.
At Modmacro, we utilize this popular Content Management System (CMS) often as the foundation for our clients’ websites, adding plug-ins to existing themes and creating custom functionality. In the course of many conversations with our web design clients, we have found that there are a lot of misunderstandings about WordPress. Some people think of it as just “blogging software.” Others think of it as a platform for DIY web designers. While both of these assumptions are partially true, they don’t tell the whole story about WordPress.
Modmacro CEO Matt Smith and Web Designer/Developer Phillip Loya, both of whom spend a good deal of time working in WordPress, have collaborated to write an e-book, published by Maven Publishing, to help give people a better understanding of what WordPress is and how it is best utilized. The e-book, titled WordPress: Free, Cheap, or Professional?, is available as a free download. As the title implies, the e-book discusses the three ways businesses can use WordPress—as a free resource, a cheap solution, or the basis for a professionally designed and developed website.
The e-book outlines the risks of using a free or cheap WordPress theme for your small business and how partnering with a professional web design company to create a custom or semi-custom WordPress site can give you the usability you desire, without the limitations associated with using an “out-of-the-box” web solution.
Your company’s website is often your most important marketing tool. It’s how customers find you, contact you, and maybe even purchase from you. If you have a website that doesn’t look or function exactly as it should, you’re probably losing customers.
Hiring a professional web design firm gives you the option of customizing a WordPress theme specifically for your small business. A web design company with expertise in digital marketing for small business, like Modmacro, can also help you decide what to put on that website. Our professional copywriters can develop copy that is compelling, contains the appropriate calls-to-action, and is search engine optimized. As a small business owner, you are an expert in what you do—and we can help you communicate that to your potential customers that find you on the web. We also take user experience into consideration on every website we design.
We hope you’ll take a look at our e-book, and if, after reading it, you have any unanswered questions about how partnering with a professional web design firm for WordPress solutions can benefit your small business, contact us to discuss.