People who are familiar with Modmacro and the work we do most likely think of us as a boutique marketing and web design firm that specializes in working with small businesses in Temecula. And while that is not inaccurate, we also have a good amount of experience working with Christian organizations on website design and marketing, including local Temecula churches.
You might wonder why a church might need marketing, since they don’t sell products or services like a business does. Digital marketing for churches is similar to the digital marketing we do for small businesses in Temecula, in that we are seeking to drive people to the website. However, in the case of churches, the purpose of this is to help visitors find out more information about the church and the programs they offer, and encourage them to attend a service, event, or program, rather than encourage them to buy something.
At Modmacro, we utilize many of the same tactics in church website design and digital marketing that we do for Temecula small businesses, but as you might suspect, there is a different angle to them. The calls to action, for example, are very different when you are dealing with a church rather than a business. You want to make sure you hire a website design company in Temecula that is familiar with Christian churches and the website design and marketing tactics that are most effective for these types of organizations.
Church Website Design In Temecula
Our work with Christian churches began with a redesign of the Sunridge Community Church website. This church, located in Temecula, needed an updated website design to better reflect the character of the church. Modmacro CEO Matt Smith led a team of designers, copywriters, and programmers to design a website for this Temecula church that contains all the information that church attenders, and those looking for a Temecula church to call home, needed to know about Sunridge. There is ample information about the church’s programs, history, beliefs, and staff. Website visitors can also watch sermons online or sign up to join a group or attend an event.
The Sunridge Community Church website has received several design awards, including a 2016 Hermes Creative Award, a 2016 AVA Digital Award, a 2015 MarCom Award, and it was featured on CSSReel as the “Site of the Day.” It has also been a useful tool for the church as they communicate to the people in and around Temecula about their various programs and services. Here’s what one of the pastors at Sunridge Community Church in Temecula said about working with Modmacro for church website design:
“When we decided it was time for a new website at Sunridge Community Church, we took a bit of an unconventional approach; we assembled a dream-team of designers, programmers, strategists, and infrastructure experts. It was obvious to me that Matt Smith, with his web development and SEO background, needed to be a part of this team. His knowledge and experience proved an invaluable asset from concept to launch. Matt is a pleasure to work with and I would highly recommend him to anyone.”
Pastor of Business and Finance, Sunridge Community Church
Website Design for Temecula Business with Church Customers
Modmacro also designed a website for Stonepile Studios, a Temecula company that provides resources, tips, content, and consulting services for those working in the children’s ministries departments of Christian churches.
The owner of Stonepile Studios chose Modmacro for website design because of our experience working with churches. They needed a Temecula website design company that understood how to effectively communicate to their target audience (church leaders) and “speak their language.” Modmacro designed a blog-centric website that is easy for the company’s staff to manage on their own and is also easy for customers to navigate. Stonepile Studios owner Paula Tremayne had this to say about working with Matt and the team from Modmacro for website design:
“Entering the world of websites and blogging can be intimidating, but not when you have Matt and his team behind you! They took me from ground zero to AMAZING! They not only created the site, but explained the options I had and provided me with clear, well-defined explanations regarding each potential outcome. They patiently answered my questions and provided the latitude I needed to insert my own personality, expression and style. If your business wants to compete in the ever-changing world on the net, you need a relationship with Matt and the staff at Modmacro.”
Owner, Stonepile Studios
Branding and Website Design for Church Ministry
Most recently, Modmacro worked with VitalChurch Ministry, an organization that facilitates change in Christian churches who find themselves in a time of transition or crisis. Modmacro CEO Matt Smith first met the leaders of VitalChurch Ministry when they were in Temecula, working with a local church. A few months later, when VitalChurch decided it was time that they implement a digital marketing strategy, they came to Modmacro for help.
Initially, VitalChurch Ministry contracted with Modmacro for website design. However, early in the process, they realized that before they had a new website designed, they needed to rethink their organization’s name and branding. At the time, the ministry was called reTURN. Modmacro worked closely with the organization to come up with their new name, VitalChurch Ministry, which more accurately reflects the work they do in churches. Once the new name was decided upon, Modmacro designers created a new logo for the organization. Modmacro also completed a brand and culture guide. In the process of doing so, Modmacro conducted a focus group with the organization’s target audience, (pastors, church elders, and other church leaders) to help VitalChurch determine the most effective way of communicating their brand.
When the rebranding process was complete, Modmacro resumed work on the organization’s website design. The now completed VitalChurch website is a great representation of VitalChurch’s ministry to churches. It explains their process and services in detail and introduces churches to the organization’s leadership. Modmacro has now partnered with VitalChurch Ministry for digital marketing services, so churches in need of their services can easily find their organization and get the help of VitalChurch’s experienced team of interim pastors.
Here’s what VitalChurch’s Director of Operations said about their experience working with Modmacro:
“Partnering with Modmacro has been a productive and enjoyable experience! Throughout the entire process of rebranding and designing a new website for our organization, the Modmacro team was amazing! I appreciated the their ability to listen and really gain an understanding of what VitalChurch Ministry is all about. They stayed on target with all of their commitments and timelines. It was a lot of work, but the end result was well worth the effort!”
Director of Operations, VitalChurch Ministry
Digital Marketing and PR for Large Temecula Valley Church
One of the largest churches in the Temecula Valley, Cornerstone Community Church in Wildomar, came to Modmacro when they decided to enter the world of digital marketing. They already had a recently redesigned church website, but they wanted to make better use of it to reach the community with information about the many programs and ministries offered by their church.
Cornerstone Community Church is a church that many people can relate to, as their weekend services and weekday events often focus on the everyday “real life” issues. They wanted to communicate in a new way with those in the Temecula Valley who were seeking help with the everyday issues of life, as well those who were seeking to develop a better relationship with God and others.
Modmacro’s initial work with Cornerstone involved making changes to their existing website that would improve the user experience by increasing page speed loading time, as well as changes that would positively affect SEO. When these changes were complete, Modmacro staff cooperated with church staff to craft a series of monthly campaigns that would speak to the church’s targeted demographic—young families in the Temecula Valley.
Modmacro crafted engaging blog posts that highlighted specific programs of the church, such as ministries to children, mothers of young children, and married couples, as well as monthly press releases that would bring publicity to the church. We utilized Facebook and other media outlets to funnel readers to specific destination pages on the church’s website that were designed for newcomers. During the first six months of working with Cornerstone, they church saw an increase of about 15,000 visits to their website, and enjoyed an increase in Facebook engagement.
Contact Modmacro for Church Website Design and Digital Marketing
If your church or Christian organization in Temecula is in need of website design or digital marketing, get in touch with Modmacro today. With many years of experience working on website design for Temecula churches and other Christian organizations, we can help you create a website or marketing campaign that will communicate what you are all about and help you engage with the community you are seeking to reach.
Contact us today to get started!