I’d like to introduce you to Modbot, our new tool that offers a competitive advantage for Modmacro’s SEO and digital marketing clients. Modbot is our proprietary software application that runs in the cloud and actively monitors, crawls, and analyzes websites. It was developed by our in-house programming and SEO staff, with one of its primary purposes being to mimic the way Google crawls the internet. Why is this important? Because the more we understand how Google consumes your website, the more insight we have into the incremental improvements we can make to increase your Google search rankings. After all, achieving top rankings is the primary goal of organic SEO.
If your website is one that depends on SEO for traffic, Modbot could be just the tool that will give you the edge you need over other companies in your industry. If you’re already an SEO client with us, Modbot is being put to work on your behalf.
Within three hours of Modbot’s phase 1 beta launch, we were already gathering thousands of data points and distilling those into new SEO insights for several of our clients.
With just a few weeks of crawling under our belt now, Modbot has already analyzed over 250,000 links and helped us to identify hundreds of opportunities. As we continue to embed our SEO rules into the tool, we get more and more actionable tasks out of it.
Google Rank Tracking
Modbot also makes it easier for us to conduct ongoing rank tracking. The software generates reports that show us what pages on your site show up for specific keyword searches and how your site trends for those keywords over time. We also leverage Modbot to analyze your competitors’ websites. We can crawl other sites on the internet and determine what keywords they are successfully targeting, and how your site can be improved to achieve better rankings for those same keywords.
Modbot does a lot of things for us, many of which are trade secrets. But as areas of improvement are identified, we make changes that will increase your site’s rankings. Then after Google has re-indexed the changes, we reanalyze the site and track the associated rankings. It’s a never-ending cycle of data gathering, analyzing, making improvements, and re-analyzing. And Modbot runs 24 hours a day.
Keeping an Eye on Your Website
Another key function of Modbot is to monitor your website’s uptime. If your site ever crashes, we’ll know about it immediately and be able to remedy the problem quickly. Other companies require you to monitor your own website and rely on you to contact them if your site ever goes down.
Modbot is one of the ways we’re creating opportunities to help you grow your business and beat your competition.
Because Modbot is a creation of Modmacro, it is only available to our web design and digital marketing clients. If you are interested in hearing more about Modbot, or if your business is in need of a web design or digital marketing company that is experienced in SEO for small businesses, contact Modmacro. We’d love to help you reach more customers and grow your business!