Modmacro is about to reach a major milestone in our company: the completion of our 1,000th project! As we approach this milestone, we wanted to highlight some of our amazing clients and the work we’re doing for them to help grow their companies and organizations and establish them as experts in their respective fields.
So, starting with project #991, we’re going to count down the final 10 projects until we reach project #1,000. We’ll talk a little about the client for whom we’re doing the work, as well as the specific project we’ve completed for them. By doing so, we hope you’ll get a better idea of the type of clients we work with, how we’re helping them meet their goals for growth, and maybe give you some insight into how we can help your company or organization through the services we provide.
AV Programming Associates (AVPA) is a long-time client of Modmacro. They operate in a very niche industry: programming for highly customized audiovisual systems in homes and commercial settings. They’ve been headquartered in San Diego since 2001, and were quite well known for their work in that area. Recently, however, the company decided to open up a second office in the Lake Tahoe area to better service both the Northern California and Nevada regions.
They contacted Modmacro to help spread the word about their expansion. We immediately updated their website and Facebook page to reflect the change, and then got to work with some marketing. We crafted and published a press release that was picked up by hundreds of news and media outlets. We also wrote and published two blog posts on the AVPA website, and shared them on social media with their followers, as well as other targeted audiences. An announcement was sent out to the company’s mailing list, which includes past clients, potential clients, business partners, and friends of the company. In all of these pieces, we made it clear to the reader that AVPA is a growing company that’s leading the industry in the type of programming work they do.
AVPA is already making a big splash with residential customers in Lake Tahoe and commercial clients in the Reno, Nevada area. They have even needed to hire additional team members to support the expanded workload, and have established working relationships with several well-respected integration companies in the new service area.
According to AVPA Owner Matthew Grisafe, the expansion has already been a great success!