Technology Archives

AV Programming Associates

May 17, 2018 by

AV Programming Associates (AVPA) is an established Crestron and Extron programming company with offices in San Diego and Lake Tahoe. They are recognized in their industry for providing homeowners with the programming necessary to turn their homes into high-functioning, customized smart homes. AVPA needed a way to connect with homeowners in a manner that showcases the home automation and home control possibilities available through AVPA’s programming services in an engaging, easy-to-digest manner.

The team at Modmacro wrote and designed a 15-page e-book titled Home Entertainment and Control at the Tip of Your Finger, which tells the story of a family who’s enjoying the luxury lifestyle that is available through home automation and home control. Readers get a good sense of what their own lives could be like with a customized smart home and how AVPA can help them achieve that lifestyle.

Modmacro has been the digital marketing agency for AVPA for many years, and designed the company’s website. By adding an e-book to their overall marketing strategy, we gave AVPA an opportunity to connect with clients in a new way. Since its publication by our partner Founder Nonfiction (formerly Maven Publishing USA), the e-book has won multiple international design awards.

Businessing Magazine

January 1, 2018 by

We wanted to create a digital publication with compelling content and insightful interviews for engaged small business owners and entrepreneurs. The vast majority of businesses in the U.S. are very small. In fact most have zero non-owner employees. We aimed to create a publication that would provide resources specifically for small businesses whether still in startup mode or if they’ve had years of success.

Businessing Magazine is a feature-rich platform with options to search all articles, browse content by topic, and see what’s trending right now. The site is setup for continuous article publishing and a weekly digest that’s sent to thousands of subscribers. Businessing also provides a great user experience on just about any device. There’s no need for a dedicated reader or mobile app. With audio interviews, featured articles, columns and more, Businessing Magazine is one of our proudest accomplishments.

AV Programming Associates

December 1, 2017 by

AV Programming Associates is a certified Crestron programming company providing San Diego, Orange County, and LA customers with design support, lighting programming and Crestron system evaluations. AVPA possesses decades of software experience and has completed over 1,000 projects as a Crestron Service Provider (CSP) / Authorized Independent Programming (CAIP) group since 2001.

Unlike most of their competitors, AVPA has delivered programming in all professional AV environments and vertical markets. They needed a modern, responsive website to showcases the breadth of the company’s abilities and the laundry list of projects they’ve completed since starting in 2001.

This is the 5th generation website that Modmacro has provided for AVPA over many years. We delivered a clean, modern website in synthesis with the existing useful features that made AVPA’s previous website so successful at attracting their target customers. The new layout better represents AVPA’s position as an industry leader in the professional audiovisual industry and conveys a presence of professionalism that AVPA’s clients have come to expect. Most importantly, the responsive website now effectively serves the public in a device-independent fashion.

43Leads.com

October 23, 2017 by

43Leads is an innovative service that solves a problem that many small businesses face—email blacklisting. When a website is on a shared server, as many small business websites are, and has “bad neighbors” who are sending out spam, often every website on the server will be blacklisted. This means that the business will stop receiving emails through their own website’s contact form, missing valuable leads from potential customers. 43Leads offers lead capture page creation and contact form hosting to ensure that small businesses receive every message sent through their website’s contact form.

Modmacro designed the website for 43Leads, which has won multiple international design awards since its launch. We also connected them with Tech Company News, who featured 43Leads on their site and shared the service with their more than 50,000 social media followers.

AV Programming Associates

March 20, 2017 by

AV Programming Associates is a boutique programming company, serving a highly specialized niche industry. As a manufacturer authorized programming company since 2001, AVPA has built a name that has been known as a major player nationally for many years.

AVPA delivers programming solutions across a broad range of user environments. That’s one of the primary factors that differentiates them from other Crestron programmers. The company needed an easy way to remain in the forefront of their customer’s minds and a vehicle to share the projects they’re involved with. Sharing project details is especially important because it serves to help others in the industry to better understand what’s possible with the technology.

We developed a quarterly email campaign that’s delivered to customers, industry partners and decision makers. Emails include a small number of stories, featured project write-ups, and recent blog posts. All with the intention of enticing the user to click-thru and read more on AVPA’s website.

Results:

Email open rates 170% above industry average
Email click-thru rates 410% above industry average

Power Settlements

October 22, 2014 by

Power Settlements is one of the premier software companies that specializes in providing software solutions to energy companies that participate in the ISO and RTO physical power markets. Constantly innovating and improving, Power Settlements offers unparalleled service and response to customer feedback.

Power Settlements developed a new product for processing huge amounts of data and displaying the data as visual graphics for quick reference and easy analysis. Initial response to the release was positive but communicating to customers the numerous benefits of the new software proved difficult without visuals to coincide. The decision was made to produce a product information video.

We partnered with Power Settlements to write a script, develop a storyboard, and creative direct the branded product video. The final product is a 3-minute promotional demonstration of the key features of Visual Analytics. The main purpose of the video is to pique interest with their industry audience and get them to inquire about a demonstration.

Peeek.org

January 6, 2014 by

Peeek Network focuses on improving the professional audiovisual industry across all vertical markets and company types. Peeek is dedicated to serving AV customers, companies and professionals throughout the United States and worldwide.

The goal of Peeek.org was to provide the professional audiovisual industry with a web resource that’s the first of its kind. With Peeek, AV companies can attract potential customers and industry partners through a human-moderated, open directory system. The system produces a single score for each company, which is then compared to companies of the same type. Making it easy to identify quality organizations.

Users can search for AV companies by location, company type, or name. Company profiles include basic information like location and contacts, and comprehensive items like certifications, team members and market segments served. Users can view the certifications posted by companies and individuals. Company and personal information on Peeek is user contributed and human moderated.

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