Brand Development Archives

Businessing Magazine

January 1, 2018 by

We wanted to create a digital publication with compelling content and insightful interviews for engaged small business owners and entrepreneurs. The vast majority of businesses in the U.S. are very small. In fact most have zero non-owner employees. We aimed to create a publication that would provide resources specifically for small businesses whether still in startup mode or if they’ve had years of success.

Businessing Magazine is a feature-rich platform with options to search all articles, browse content by topic, and see what’s trending right now. The site is setup for continuous article publishing and a weekly digest that’s sent to thousands of subscribers. Businessing also provides a great user experience on just about any device. There’s no need for a dedicated reader or mobile app. With audio interviews, featured articles, columns and more, Businessing Magazine is one of our proudest accomplishments.

CBR Bearing

January 19, 2017 by

CBR Bearing specializes in the manufacture of ceramic hybrid ball bearings for the industrial electric motor repair industry. Their superior craftsmanship, reasonable pricing, and industry-leading lead times position CBR to become a dominant force in the niche marketplace that’s currently filled with low-quality, overseas-produced product.

CBR operates in a niche space with a B2B target audience, about half of whom are skilled tradesman from a previous generation. Those decision-makers use the internet and consume digital media much less than the average business person. Therefore, reaching that segment of the audience through digital marketing and social media marketing has limited success. A direct, highly targeted marketing strategy was needed to reach that target segment.

Although our preferred marketing tactics are mostly digital, there is still a place for print marketing. From an ROI perspective, CBR is a perfect example of the value in selecting the smartest marketing strategies, regardless of preference.

We developed a multi-piece print marketing package that includes branded folders, postcards, bi-fold brochures, magnets and stamps. The pieces work together to create a package that closely matches the visual branding and messaging that we established with their award-winning website.

Within just a few days of the first mailing, multiple leads came in! And as expected, customers were impressed with both the pricing and lead times. The print package opened the door for CBR to have an eye-opening conversation with interested companies, allowing customers to learn that products of this quality and specialty are available from a boutique US manufacturer.

Star B Bison Ranch and Hops Farm (San Diego)

September 30, 2016 by

Since starting in 1980, Star B has become one of the most recognized Buffalo ranches in the nation, and a true leader in American Bison ranching. In 2008, the 1200 acre ranch expanded into hop farming to supply the growing Southern California craft brewing market with locally grown hops. Star B Hop Farm is now the largest commercial hop farm in San Diego County and is continually expanding to accommodate a growing demand for “San Diego Grown” hops.

Star B reached out to Modmacro in need of a brand refresh. While that process began with designing a new logo, it became immediately clear that brand updates needed to show due respect to the decades of history that the company enjoys as a result of the hard work by the previous generation of owners. We felt strongly that respecting and retaining that heritage was important as we worked to re-brand the ranch to better address the two distinct facets of the organization—namely, bison ranching and hop farming, and the completely separate markets that consume these products.

The name Star B takes center stage and brings equal time to both facets of the company: ranching and farming. We drove towards a sense of history and tradition by using a typeface with a custom twist on the classic western-style fonts of 1800s wanted posters. Bringing in a new feel, we opted for an organic, contemporary green hue that works well with both the craft brew and livestock components of the business. A new Star B icon was created combining a bison’s head, which also forms a capital ‘B’, all encapsulated within a hop shape.

VitalChurch Ministry

July 12, 2016 by

VitalChurch Ministry is an organization dedicated to helping Christian churches who find themselves in a time of transition or crisis. They offer diagnostic analysis to get to the real root of a church’s problems, bring in interim pastors to guide leaderless churches, and do follow-up coaching. Their staff of pastors includes some of the leading experts in church diagnostics and intentional interim pastoring in the nation.

VitalChurch Ministry initially came to Modmacro for a new website. Some of their services had changed since their last website was designed and it no longer accurately reflected what they had to offer. At the beginning of the process, their organization was called reTURN, but they soon came to realize that the time had come for a complete reboot of their branding and identity, and it would be best to do so before having a new website designed. They engaged the team at Modmacro to help come up with a new company name, as well as a logo, and an accompanying brand and style guide. In the process, they also wanted to revisit their existing mission and vision statements and corporate messaging.

The first step in the rebranding process was to come up with a new name for the ministry. We worked in partnership with the organization’s leadership and conducted our own research and ultimately landed on “VitalChurch Ministry”. After the new name had been agreed upon, it was time to design a new logo and come up with a color palette. Our design team presented multiple logo options. The final version contains bold typography with a circular element that reflects the organization’s dedication to complete restoration of churches.

To address corporate messaging and mission and vision statements, Modmacro conducted a focus group with individuals that make up the organization’s target audience (pastors, church elders, church staff members, and volunteer leaders) to test wording variations and solicit feedback. We brought the results back to VitalChurch leadership, which helped guide them toward their new messaging that more accurately reflects who they are and what they do.

The final deliverable in the rebranding process was a 17-page Culture and Brand Guide, which outlines the proper usage of the new logo and color palette, and contains corporate messaging to guide future marketing communications efforts and help maintain a cohesive brand for VitalChurch Ministry.

Sunridge Community Church

July 12, 2016 by

Sunridge Community Church is a non-denominational Christian church in the Temecula Valley of California with a 25-year history of helping people find and follow Jesus.

Having gone through a relatively recent logo change, Sunridge Community Church needed guidelines to help them maintain the integrity of their brand throughout all of the internal and promotional materials designed by church staff. They also needed one authoritative document that outlined church messaging, including mission and vision statements, core values, calls to action, and key investments.

Modmacro worked with church leadership to establish clear guidelines for branding and messaging, and presented them in a 17-page Culture and Brand Guide that can be easily referenced by church staff. The document outlines proper usage of the church’s logo and identifies the color palette and typography to be used in printed and digital materials. It also contains messaging to help guide the church’s internal and external communications.

Hathaway Real Estate

October 5, 2015 by

Elizabeth Hathaway provides professional real estate services for South Orange County homeowners. Her personalized service goes beyond just finding a good deal, as her focus is on guiding clients through every step of the process involved with buying or selling a home.

Hathaway Real Estate needed to take a primary step in establishing a formal web presence that allows clients to learn more about their real estate services, and that serves as a first online channel to gather qualified leads with interest in their services. But Elizabeth didn’t want a typical agent website. She needed something simple and different, and in her words, a breath of fresh air.

After selecting a brand-forward domain name, Modmacro designed and delivered a mobile responsive microsite that conveys the modern, professional elements of the Hathaway Real Estate brand. The microsite provides potential clients with a fundamental overview of the services Hathaway offers, calls to action that help convert website visitors into clients, and answers to common questions many people have regarding real estate transactions.

Knockout Pest Control and Termite

January 2, 2015 by

Serving Southwest Riverside, North County and San Diego, Knockout is a trusted pest control solution. With services ranging from termite inspections for escrow, to complete pest, termite and animal control, the company offers a wide range of solutions for local customers. But one of their biggest differentiators is the wood repair services they provide that most pest control companies can’t.

Knockout was looking for a new site to help raise their profile and work as a platform for local SEO and internet marketing campaigns. They also needed a brand refresh and a site that was more inviting and made it easy for customers to get started.

The new site is fully mobile responsive, allowing users to easily view the site from virtually any device. The design is professional and clean but makes use of the company’s bright colors and energetic branding.

Built to support local SEO efforts, the new site makes it easy for customers to learn about the company’s services and contact them for a free inspection. Users can also learn about common Southern California pests in the pest identification library.

Urban Luxury Vinyl

October 21, 2014 by

Urban Luxury Vinyl is the go-to solution for multi-family housing units, as well as commercial spaces such as retail, hospitality, and medical facilities. Revolutionary flooring solutions are the foundation upon which the Urban brand was established. Urban continues to offer unique products and cutting edge innovations in flooring for any environment.

Urban noticed a shift in market trends and had a desire to stay in the forefront of industry product offerings. A need to update their existing product catalog with new product styles as well as match the brand language Modmacro developed with their samples packaging system.

Following closely to the brand style Modmacro started with the samples packaging, the catalog features all new product photography and a more audience friendly product naming and numbering system. Clear organization of product categories, technical specifications and product differentiation all support the Urban Luxury Vinyl advantage.

BM Windows Rebrand

May 30, 2014 by

BM Windows is a well-respected replacement window and door installation company in San Diego. They provide free in-home consultations, assist with product selection and perform the installation.

It was time for BM Windows to rethink their signage and several branded business documents. Over the years the layouts and logo had changed incrementally and each piece had a slightly different look. The company needed an updated logo and consistent branding across all public-facing materials.

We revisited each business document, from proposals and measurement forms to contracts and financial agreements, to create a streamlined, cohesive look. We created a new logo that’s fresh and contemporary and applied it everywhere in digital and in print.

Urban Luxury Vinyl

May 15, 2014 by

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