User Experience (UX) Design Archives

Businessing Magazine

January 1, 2018 by

We wanted to create a digital publication with compelling content and insightful interviews for engaged small business owners and entrepreneurs. The vast majority of businesses in the U.S. are very small. In fact most have zero non-owner employees. We aimed to create a publication that would provide resources specifically for small businesses whether still in startup mode or if they’ve had years of success.

Businessing Magazine is a feature-rich platform with options to search all articles, browse content by topic, and see what’s trending right now. The site is setup for continuous article publishing and a weekly digest that’s sent to thousands of subscribers. Businessing also provides a great user experience on just about any device. There’s no need for a dedicated reader or mobile app. With audio interviews, featured articles, columns and more, Businessing Magazine is one of our proudest accomplishments.

Feel Beautiful

July 1, 2017 by

Feel Beautiful is the industry-leading plastic surgery practice of Dr. Steve Laverson, M.D., who serves San Diego area patients with all types of beautifying nose, face, body, and breast procedures.

Feel Beautiful wanted a fresh look that expanded their online presence and better communicated their brand. Understanding that their clients (mostly women) are accustomed to high-end luxury brands like Chanel, D&G, and Coach, Dr. Laverson needed a redesign that communicated luxury and elegance. The new site also needed seamless mobile responsiveness and a major platform upgrade.

We delivered a contemporary website that allows Feel Beautiful to communicate their numerous plastic surgery procedures with a glamorous feel, and that allows clients to view the improved results other patients have achieved with Dr. Laverson. The mobile responsive site is clean and easy to navigate, and it balances the desired high-fashion aesthetic while still being appropriately approachable.

VitalChurch Ministry

August 31, 2016 by

VitalChurch Ministry is an organization dedicated to helping Christian churches who find themselves in a time of transition or crisis. They offer diagnostic analysis to get to the real root of a church’s problems, bring in interim pastors to guide leaderless churches, and do follow-up coaching. Their staff of pastors includes some of the leading experts in church diagnostics and intentional interim pastoring in the nation.

The VitalChurch organization was originally called reTURN, but they soon came to realize that the time had come for a complete reboot of their branding and identity, and with those new elements, a complete re-thinking of their web presence.

The new VitalChurch website is fully mobile-responsive and features a modern layout with rich and warm, full-width imagery. The content was developed to provide a deeper insight into the VitalChurch 3-phase process for revitalizing churches in crisis or transition, as well as provide a comprehensive look at the VitalChurch teams. The site also features a blog that allows VitalChurch to share news and insights regarding their ministries in churches all over the world.

BM Windows

July 28, 2016 by

BM Windows is a turn-key solution for replacement window and door installation in San Diego. They provide free in-home consultations, assist with product selection, and perform the installation—all using their in-house team.

Replacement window sales and installation is a competitive market, especially in San Diego. BM Windows needed a contemporary, mobile responsive website to highlight the factors that make them different, and to help educate homeowners about the myriad of options when it comes to selecting replacement windows and doors.

We delivered a mobile responsive website featuring a more modern layout with full-width images and slider. The updated look better highlights the full-featured blog that helps educate homeowners about the important aspects of window and door installation, energy efficiency, and product options. The site includes a before-and-after gallery that allows potential customers to see their work, as well as a series of product pages that include animated illustrations showing how various windows and doors operate. We also created a location finder tool that allows customers to find BM Windows projects that have been completed nearby.

Urban Luxury Vinyl

January 15, 2015 by

With more than 20 million square feet installed, Urban Luxury Vinyl continues to deliver innovative vinyl flooring products to the market.

Urban’s website was outdated and provided little in the way of product information or ways for current and potential customers to connect. With the company growing and maintaining a strong reputation in the luxury vinyl flooring space, Urban needed a website that matched.

We started with product photography for the company’s more than 80 flooring offerings. The site includes an interactive catalog that allows users to browse products by type, series, line and style. Each product detail page includes large images that show the floor style and detail as well as each product installed in an appropriate living or commercial environment. While browsing products, users can add samples to their cart and “checkout” to request those samples be shipped to them.

The new site is fully mobile responsive and takes advantage of a semi-liquid layout that creates an immersive user experience. The design is simple and clean without being overly minimalist.

Sherlock Heating and Air Conditioning

July 1, 2014 by

Sherlock Heating & Air Conditioning is a family owned and operated business dedicated to providing outstanding, prompt and quality HVAC service. Located in North County, San Diego and serving all of San Diego County, Sherlock is a well-established local company.

Over the years Sherlock’s website had become cluttered, unfocused and difficult to manage. Sherlock Air needed a modern redesign to match their brand and support SEO and marketing efforts, all with the goal of converting visitors into customers.

We delivered a super-clean design that showcases the company’s top services and allows visitors to easily find what they need. Most pages include a clear call-to-action that gives users the opportunity to learn more and request service.

Good Sounds

April 8, 2014 by

With more than 30 years of home automation systems and custom home theaters, Good Sounds provides world-class entertainment solutions for high-end residences in Southern California.

Simply put, Good Sounds needed a modern website to present them in the manner they deserve. Our other primary goal was to deliver a site to function as an inbound marketing platform to help grow the business.

We delivered an attractive website that highlights the company’s primary services and gives visitors a taste for the entertainment-integrated environments that Good Sounds creates.

Stonepile Studios

January 26, 2014 by

Stonepile Studios is the new venture of Paula Tremayne. Stonepile is Paula’s vehicle to share and deliver her children’s ministry and family life directorship experience with Christian churches both locally in Temecula and across the U.S.

With her children’s ministry and family life directorship experience, Stonepile owner Paula uses her site to publish useful resources, Christian book reviews, downloadable ministry tools and give-aways. She also promotes her paid services which include customized training and workshops and ministry evaluation and coaching.

Stonepile Studios’ new website was built with fresh content in mind. The home page facilitates getting visitors to recent content quickly by featuring several recent blog posts. And the full-featured WordPress-based blog is seamlessly integrated into the site. No matter what page you’re on, readers can quickly access content by category, chronology and tags.

With a focus on ease-of-publishing and minimal maintenance, we delivered a customized WordPress site, including dashboard improvements and custom-built plugins, that Paula can manage with outside help.

Peeek.org

January 6, 2014 by

Peeek Network focuses on improving the professional audiovisual industry across all vertical markets and company types. Peeek is dedicated to serving AV customers, companies and professionals throughout the United States and worldwide.

The goal of Peeek.org was to provide the professional audiovisual industry with a web resource that’s the first of its kind. With Peeek, AV companies can attract potential customers and industry partners through a human-moderated, open directory system. The system produces a single score for each company, which is then compared to companies of the same type. Making it easy to identify quality organizations.

Users can search for AV companies by location, company type, or name. Company profiles include basic information like location and contacts, and comprehensive items like certifications, team members and market segments served. Users can view the certifications posted by companies and individuals. Company and personal information on Peeek is user contributed and human moderated.

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