At Modmacro, we have many web design and marketing clients that are doing great work, and not just near Menifee, California, where we’re located. One of those clients is Good Sounds, a company that specializes in high-end home automation systems, custom home theaters and professional audiovisual services for homeowners in Newport Beach and the surrounding areas. They’ve been in business for more than 30 years and are one of the best in the industry! Continue reading “Client Spotlight: High-End Home Automation Company in Newport Beach” »
Internet Marketing // Blog Posts by Tag
Thumbtack.com provides business owners and consumers with a free and comprehensive way to find and hire trusted, local resources. We’ve been one of the top ranked web design firms with them for a while, but Thumbtack recently interviewed me to learn more about what we do and our philosophy. We discussed the types of businesses and organizations we typically partner with and our approach to providing web design and SEO services. Continue reading “MODMACRO Featured on Thumbtack Spotlight for Top Web Designers” »
It’s tax time again and we wanted to remind you to deduct the MODMACRO services you paid for in 2012. Our services are 100% tax deductible for your business. Everything we do is completely tax deductible including web design, web hosting, SEO, content marketing, email marketing, etc. Most businesses write-off our services under the category of “Advertising Expenses”. Continue reading “Web Design and Internet Marketing Services are 100% Tax Deductible” »
MODMACRO has always been an advocate of organic search optimization. That is, working to get your website ranked highly in Google’s natural (or organic) results. We continue to present organic rankings as our primary recommendation to gain long-term, valuable exposure for your business. It usually takes a little patience, but the pay-off is well worth the effort and wait. We’ve developed dozens of techniques for organic SEO, but we also recommend paid search marketing as part of a well-rounded strategy.
Paid search advertising, like Google Adwords continues to be a technique we encourage and use. But it’s important to know that people are less likely to click on paid ads – by a factor of about 7 to 1 in fact. After performing a Google search you’re presented with organic search results, and usually paid results as well. The paid ads, often referred to as pay-per-click or PPC, are presented above and to the right of the organic results.
The latest data shows that 85 – 90% of users will click on organic results, while only 10 – 15% will click on the ads. That’s an important distinction to be aware of. This statistic certainly makes the investment in organic search optimization more attractive, and strengthens the argument we’ve always presented. But it doesn’t necessarily mean that PPC is a bad idea. Given the nature of Google pay-per-click advertising, it’s okay that a smaller percentage of users will click your ads because you only pay when they do click. You’re not paying for the ads to be seen. So yes, much lower click-thru rates are common with PPC campaigns, but they still offer great ROI in most industries.