According to a report released by Forrester, a research and advisory firm that works with various business and tech leaders, companies can expect to spend a combined total of more than $103 billion on digital marketing activities by the year 2019. Based on this amount, Chris Leone, president of WebStrategies, concludes that most business will be increasing their online marketing budget from 30 to 35 percent in the next couple of calendar years. Continue reading “Small Business Owners Share Their Top Tips for Finding the Best Digital Marketing Agencies” »
Search Engine Optimization // Blog Posts by Tag
One of the main services we provide at Modmacro is digital marketing for our small business clients, a major part of which is search engine optimization (SEO). Our proven SEO strategies help our clients get found on the web by those looking for their specific goods and services, which in turn helps them grow their businesses.
Recently, one of our SEO clients, a replacement window and door company in San Diego, was contacted by HGTV. The network was looking for companies to appear on an episode of one of the “tiny house” shows that have become increasingly popular with viewers. They found our client through a web search when they were looking for a reputable replacement window company in San Diego and asked our client if they would be interested in appearing on an episode of the show! Continue reading “SEO Client in San Diego Gets Opportunity to Appear on Major Television Network” »
MODMACRO has always been an advocate of organic search optimization. That is, working to get your website ranked highly in Google’s natural (or organic) results. We continue to present organic rankings as our primary recommendation to gain long-term, valuable exposure for your business. It usually takes a little patience, but the pay-off is well worth the effort and wait. We’ve developed dozens of techniques for organic SEO, but we also recommend paid search marketing as part of a well-rounded strategy.
Paid search advertising, like Google Adwords continues to be a technique we encourage and use. But it’s important to know that people are less likely to click on paid ads – by a factor of about 7 to 1 in fact. After performing a Google search you’re presented with organic search results, and usually paid results as well. The paid ads, often referred to as pay-per-click or PPC, are presented above and to the right of the organic results.
The latest data shows that 85 – 90% of users will click on organic results, while only 10 – 15% will click on the ads. That’s an important distinction to be aware of. This statistic certainly makes the investment in organic search optimization more attractive, and strengthens the argument we’ve always presented. But it doesn’t necessarily mean that PPC is a bad idea. Given the nature of Google pay-per-click advertising, it’s okay that a smaller percentage of users will click your ads because you only pay when they do click. You’re not paying for the ads to be seen. So yes, much lower click-thru rates are common with PPC campaigns, but they still offer great ROI in most industries.