Brand & Identity Archives

10x.diet

August 1, 2018 by

A long-standing client of Modmacro, a physician in the San Diego area, was starting a new venture that would supplement his main business and came to us for help. He was launching the 10X Diet, a doctor-supported program with a simple weight loss formula that is designed to be effective and sustainable. Since the program is administered online, he needed a website that would promote the program, educate potential clients about the diet, and that would connect them to the web application through which his medical team administers the program.

Our web design team created a site that is attractive, engaging, and effective at explaining the benefits of the program. Our software development team developed the web application that allows patients to track their progress and easily communicate with medical staff for support. The end result is an online system that’s intuitive from start to finish and allows patients to manage their account and track their progress at anytime, and from anywhere.

BiCoastal Organics

July 23, 2018 by

BiCoastal Organics came to Modmacro in need of a logo for their new company. They are a research, consulting, and education company focused on advancing organic food production and consumption, and needed an icon that would speak to the organic food industry, and to the fact that they operate from locations on both coasts of the United States and serve organizations in both places. The final logo, which has since gone on to win several prestigious international design awards, is a creative blend of the two ideas the company wanted to portray, and should serve them well as their business grows.

AV Programming Associates

May 17, 2018 by

AV Programming Associates (AVPA) is an established Crestron and Extron programming company with offices in San Diego and Lake Tahoe. They are recognized in their industry for providing homeowners with the programming necessary to turn their homes into high-functioning, customized smart homes. AVPA needed a way to connect with homeowners in a manner that showcases the home automation and home control possibilities available through AVPA’s programming services in an engaging, easy-to-digest manner.

The team at Modmacro wrote and designed a 15-page e-book titled Home Entertainment and Control at the Tip of Your Finger, which tells the story of a family who’s enjoying the luxury lifestyle that is available through home automation and home control. Readers get a good sense of what their own lives could be like with a customized smart home and how AVPA can help them achieve that lifestyle.

Modmacro has been the digital marketing agency for AVPA for many years, and designed the company’s website. By adding an e-book to their overall marketing strategy, we gave AVPA an opportunity to connect with clients in a new way. Since its publication by our partner Founder Nonfiction (formerly Maven Publishing USA), the e-book has won multiple international design awards.

Businessing Magazine

January 1, 2018 by

We wanted to create a digital publication with compelling content and insightful interviews for engaged small business owners and entrepreneurs. The vast majority of businesses in the U.S. are very small. In fact most have zero non-owner employees. We aimed to create a publication that would provide resources specifically for small businesses whether still in startup mode or if they’ve had years of success.

Businessing Magazine is a feature-rich platform with options to search all articles, browse content by topic, and see what’s trending right now. The site is setup for continuous article publishing and a weekly digest that’s sent to thousands of subscribers. Businessing also provides a great user experience on just about any device. There’s no need for a dedicated reader or mobile app. With audio interviews, featured articles, columns and more, Businessing Magazine is one of our proudest accomplishments.

CBR Bearing

October 1, 2017 by

CBR Bearing, Inc. is a Fallbrook, Ca company that specializes in providing ceramic hybrid ball bearings for industrial electric motor repair and other performance applications. Through their proprietary build process, CBR has been providing top quality ceramic hybrid and steel ball bearings to customers around the world for over 20 years.

CBR’s existing website was over 10 years old and did not serve to promote their brand and product to their target audience, the industrial electric motor repair industry. The site was outdated aesthetically and did not allow customers to interact with the company on the latest mobile devices.

The new CBR Bearing website features a clean, modern layout with an industrial feel that speaks directly the company’s target market. The site delivers a concise message to their worldwide customers, while seamlessly conveying the detailed ceramic hybrid ball bearing build process and the factors that differentiate CBR from its competitors. The site is also fully mobile responsive, allowing customers on modern mobile devices to learn about CBR Bearing, Inc. and the company’s top quality products.

CBR Bearing

January 19, 2017 by

CBR Bearing specializes in the manufacture of ceramic hybrid ball bearings for the industrial electric motor repair industry. Their superior craftsmanship, reasonable pricing, and industry-leading lead times position CBR to become a dominant force in the niche marketplace that’s currently filled with low-quality, overseas-produced product.

CBR operates in a niche space with a B2B target audience, about half of whom are skilled tradesman from a previous generation. Those decision-makers use the internet and consume digital media much less than the average business person. Therefore, reaching that segment of the audience through digital marketing and social media marketing has limited success. A direct, highly targeted marketing strategy was needed to reach that target segment.

Although our preferred marketing tactics are mostly digital, there is still a place for print marketing. From an ROI perspective, CBR is a perfect example of the value in selecting the smartest marketing strategies, regardless of preference.

We developed a multi-piece print marketing package that includes branded folders, postcards, bi-fold brochures, magnets and stamps. The pieces work together to create a package that closely matches the visual branding and messaging that we established with their award-winning website.

Within just a few days of the first mailing, multiple leads came in! And as expected, customers were impressed with both the pricing and lead times. The print package opened the door for CBR to have an eye-opening conversation with interested companies, allowing customers to learn that products of this quality and specialty are available from a boutique US manufacturer.

Star B Bison Ranch and Hops Farm (San Diego)

September 30, 2016 by

Since starting in 1980, Star B has become one of the most recognized Buffalo ranches in the nation, and a true leader in American Bison ranching. In 2008, the 1200 acre ranch expanded into hop farming to supply the growing Southern California craft brewing market with locally grown hops. Star B Hop Farm is now the largest commercial hop farm in San Diego County and is continually expanding to accommodate a growing demand for “San Diego Grown” hops.

Star B reached out to Modmacro in need of a brand refresh. While that process began with designing a new logo, it became immediately clear that brand updates needed to show due respect to the decades of history that the company enjoys as a result of the hard work by the previous generation of owners. We felt strongly that respecting and retaining that heritage was important as we worked to re-brand the ranch to better address the two distinct facets of the organization—namely, bison ranching and hop farming, and the completely separate markets that consume these products.

The name Star B takes center stage and brings equal time to both facets of the company: ranching and farming. We drove towards a sense of history and tradition by using a typeface with a custom twist on the classic western-style fonts of 1800s wanted posters. Bringing in a new feel, we opted for an organic, contemporary green hue that works well with both the craft brew and livestock components of the business. A new Star B icon was created combining a bison’s head, which also forms a capital ‘B’, all encapsulated within a hop shape.

VitalChurch Ministry

July 12, 2016 by

VitalChurch Ministry is an organization dedicated to helping Christian churches who find themselves in a time of transition or crisis. They offer diagnostic analysis to get to the real root of a church’s problems, bring in interim pastors to guide leaderless churches, and do follow-up coaching. Their staff of pastors includes some of the leading experts in church diagnostics and intentional interim pastoring in the nation.

VitalChurch Ministry initially came to Modmacro for a new website. Some of their services had changed since their last website was designed and it no longer accurately reflected what they had to offer. At the beginning of the process, their organization was called reTURN, but they soon came to realize that the time had come for a complete reboot of their branding and identity, and it would be best to do so before having a new website designed. They engaged the team at Modmacro to help come up with a new company name, as well as a logo, and an accompanying brand and style guide. In the process, they also wanted to revisit their existing mission and vision statements and corporate messaging.

The first step in the rebranding process was to come up with a new name for the ministry. We worked in partnership with the organization’s leadership and conducted our own research and ultimately landed on “VitalChurch Ministry”. After the new name had been agreed upon, it was time to design a new logo and come up with a color palette. Our design team presented multiple logo options. The final version contains bold typography with a circular element that reflects the organization’s dedication to complete restoration of churches.

To address corporate messaging and mission and vision statements, Modmacro conducted a focus group with individuals that make up the organization’s target audience (pastors, church elders, church staff members, and volunteer leaders) to test wording variations and solicit feedback. We brought the results back to VitalChurch leadership, which helped guide them toward their new messaging that more accurately reflects who they are and what they do.

The final deliverable in the rebranding process was a 17-page Culture and Brand Guide, which outlines the proper usage of the new logo and color palette, and contains corporate messaging to guide future marketing communications efforts and help maintain a cohesive brand for VitalChurch Ministry.

Sunridge Community Church

July 12, 2016 by

Sunridge Community Church is a non-denominational Christian church in the Temecula Valley of California with a 25-year history of helping people find and follow Jesus.

Having gone through a relatively recent logo change, Sunridge Community Church needed guidelines to help them maintain the integrity of their brand throughout all of the internal and promotional materials designed by church staff. They also needed one authoritative document that outlined church messaging, including mission and vision statements, core values, calls to action, and key investments.

Modmacro worked with church leadership to establish clear guidelines for branding and messaging, and presented them in a 17-page Culture and Brand Guide that can be easily referenced by church staff. The document outlines proper usage of the church’s logo and identifies the color palette and typography to be used in printed and digital materials. It also contains messaging to help guide the church’s internal and external communications.

Concord Termite Control

October 26, 2015 by

Concord Termite has served Alameda, Contra Costa, and Solano Counties for over 30 years with thorough termite inspection reports and safe, effective termite and wood destroying organism treatments.

Concord’s existing website, while offering customers several useful features, was over a decade old and did not accurately reflect the company’s professionalism and brand equity in the market. Nor did it effectively serve their tech-savvy, Bay Area customers browsing on mobile devices.

We delivered a bright and contemporary, custom-designed website that’s fully mobile-responsive. With an upgrade to the most useful UX features of the old site, the new Concord website offers a more enriching customer experience, while providing an informative overview of their services, for both real estate agents and homeowners alike. The website now provides customers with a digital channel to connect with Concord Termite from any device.

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