Home Improvement Archives

M. Grisafe Architects

August 13, 2018 by

Long-time client M. Grisafe Architects, an architecture firm in Long Beach, California, was looking to update their firm’s website. It had been more than a few years since Modmacro designed their original website, and they wanted a new site that better reflected their company’s mission and their commitment to the Long Beach community. Their sleek new website, designed by Modmacro, is fully mobile responsive and features large photos of their completed projects so customers can see the attention to detail in M. Grisafe’s work. Their company blog, which is one of the main ways potential clients find out more about the company, is now more prominently featured, making it easier for visitors to find.

The firm’s owner, Mark Grisafe, loves the new site—and so do the design industry professionals. The website has won awards in numerous international design competitions! Even more importantly, the firm’s business is growing as they connect with clients who are looking for the types of services they provide.

Ms Sparky Electric

August 2, 2018 by

Ms. Sparky Electric is an electrical contractor specializing in residential and light commercial electrical work in the Encinitas area of San Diego County. They have a great reputation for quality work and customer service in their area. Modmacro had designed their previous website more than a few years ago, and it was time to upgrade their site to support their growing business.

The last website we designed for Ms. Sparky was done before websites needed to be mobile responsive. Their new website, which prominently features their signature Rosie the Riveter-style icon, looks great across all devices and is also optimized for voice searches, as well as for traditional keyword searches. They have also added new services since their last site was designed, such as electric vehicle charging station installation, so we made sure to highlight those on the new site as well.

BM Windows Design Center

July 30, 2018 by

One of our long-time clients, BM Windows, a leading independent replacement window company in San Diego, is always looking to improve their website to make it more consumer friendly. The website already features multiple resources for people looking to learn more about the replacement window industry in general and about BM Windows in particular, but they wanted to add another tool that no other independent replacement window company in the area has—one that helps consumers visualize what new windows and doors will look like in their style of home.

Modmacro designed and developed a custom Design Center that allows users to choose a home style that most closely resembles their own, and insert various types of windows and doors into the rendering. Users can then do things like change the color of the window frames and add different styles of window grids. It’s tools like this that really set BM Windows apart in the competitive San Diego replacement window industry, and make them a popular choice with consumers.

AV Programming Associates

May 17, 2018 by

AV Programming Associates (AVPA) is an established Crestron and Extron programming company with offices in San Diego and Lake Tahoe. They are recognized in their industry for providing homeowners with the programming necessary to turn their homes into high-functioning, customized smart homes. AVPA needed a way to connect with homeowners in a manner that showcases the home automation and home control possibilities available through AVPA’s programming services in an engaging, easy-to-digest manner.

The team at Modmacro wrote and designed a 15-page e-book titled Home Entertainment and Control at the Tip of Your Finger, which tells the story of a family who’s enjoying the luxury lifestyle that is available through home automation and home control. Readers get a good sense of what their own lives could be like with a customized smart home and how AVPA can help them achieve that lifestyle.

Modmacro has been the digital marketing agency for AVPA for many years, and designed the company’s website. By adding an e-book to their overall marketing strategy, we gave AVPA an opportunity to connect with clients in a new way. Since its publication by our partner Founder Nonfiction (formerly Maven Publishing USA), the e-book has won multiple international design awards.

BM Windows

July 28, 2016 by

BM Windows is a turn-key solution for replacement window and door installation in San Diego. They provide free in-home consultations, assist with product selection, and perform the installation—all using their in-house team.

Replacement window sales and installation is a competitive market, especially in San Diego. BM Windows needed a contemporary, mobile responsive website to highlight the factors that make them different, and to help educate homeowners about the myriad of options when it comes to selecting replacement windows and doors.

We delivered a mobile responsive website featuring a more modern layout with full-width images and slider. The updated look better highlights the full-featured blog that helps educate homeowners about the important aspects of window and door installation, energy efficiency, and product options. The site includes a before-and-after gallery that allows potential customers to see their work, as well as a series of product pages that include animated illustrations showing how various windows and doors operate. We also created a location finder tool that allows customers to find BM Windows projects that have been completed nearby.

Concord Termite Control

October 26, 2015 by

Concord Termite has served Alameda, Contra Costa, and Solano Counties for over 30 years with thorough termite inspection reports and safe, effective termite and wood destroying organism treatments.

Concord’s existing website, while offering customers several useful features, was over a decade old and did not accurately reflect the company’s professionalism and brand equity in the market. Nor did it effectively serve their tech-savvy, Bay Area customers browsing on mobile devices.

We delivered a bright and contemporary, custom-designed website that’s fully mobile-responsive. With an upgrade to the most useful UX features of the old site, the new Concord website offers a more enriching customer experience, while providing an informative overview of their services, for both real estate agents and homeowners alike. The website now provides customers with a digital channel to connect with Concord Termite from any device.

Urban Luxury Vinyl

January 15, 2015 by

With more than 20 million square feet installed, Urban Luxury Vinyl continues to deliver innovative vinyl flooring products to the market.

Urban’s website was outdated and provided little in the way of product information or ways for current and potential customers to connect. With the company growing and maintaining a strong reputation in the luxury vinyl flooring space, Urban needed a website that matched.

We started with product photography for the company’s more than 80 flooring offerings. The site includes an interactive catalog that allows users to browse products by type, series, line and style. Each product detail page includes large images that show the floor style and detail as well as each product installed in an appropriate living or commercial environment. While browsing products, users can add samples to their cart and “checkout” to request those samples be shipped to them.

The new site is fully mobile responsive and takes advantage of a semi-liquid layout that creates an immersive user experience. The design is simple and clean without being overly minimalist.

Knockout Pest Control and Termite

January 2, 2015 by

Serving Southwest Riverside, North County and San Diego, Knockout is a trusted pest control solution. With services ranging from termite inspections for escrow, to complete pest, termite and animal control, the company offers a wide range of solutions for local customers. But one of their biggest differentiators is the wood repair services they provide that most pest control companies can’t.

Knockout was looking for a new site to help raise their profile and work as a platform for local SEO and internet marketing campaigns. They also needed a brand refresh and a site that was more inviting and made it easy for customers to get started.

The new site is fully mobile responsive, allowing users to easily view the site from virtually any device. The design is professional and clean but makes use of the company’s bright colors and energetic branding.

Built to support local SEO efforts, the new site makes it easy for customers to learn about the company’s services and contact them for a free inspection. Users can also learn about common Southern California pests in the pest identification library.

Urban Luxury Vinyl

October 21, 2014 by

Urban Luxury Vinyl is the go-to solution for multi-family housing units, as well as commercial spaces such as retail, hospitality, and medical facilities. Revolutionary flooring solutions are the foundation upon which the Urban brand was established. Urban continues to offer unique products and cutting edge innovations in flooring for any environment.

Urban noticed a shift in market trends and had a desire to stay in the forefront of industry product offerings. A need to update their existing product catalog with new product styles as well as match the brand language Modmacro developed with their samples packaging system.

Following closely to the brand style Modmacro started with the samples packaging, the catalog features all new product photography and a more audience friendly product naming and numbering system. Clear organization of product categories, technical specifications and product differentiation all support the Urban Luxury Vinyl advantage.

Sherlock Heating and Air Conditioning

July 1, 2014 by

Sherlock Heating & Air Conditioning is a family owned and operated business dedicated to providing outstanding, prompt and quality HVAC service. Located in North County, San Diego and serving all of San Diego County, Sherlock is a well-established local company.

Over the years Sherlock’s website had become cluttered, unfocused and difficult to manage. Sherlock Air needed a modern redesign to match their brand and support SEO and marketing efforts, all with the goal of converting visitors into customers.

We delivered a super-clean design that showcases the company’s top services and allows visitors to easily find what they need. Most pages include a clear call-to-action that gives users the opportunity to learn more and request service.

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