Press Release Copywriting Archives

Businessing Magazine

January 1, 2018 by

We wanted to create a digital publication with compelling content and insightful interviews for engaged small business owners and entrepreneurs. The vast majority of businesses in the U.S. are very small. In fact most have zero non-owner employees. We aimed to create a publication that would provide resources specifically for small businesses whether still in startup mode or if they’ve had years of success.

Businessing Magazine is a feature-rich platform with options to search all articles, browse content by topic, and see what’s trending right now. The site is setup for continuous article publishing and a weekly digest that’s sent to thousands of subscribers. Businessing also provides a great user experience on just about any device. There’s no need for a dedicated reader or mobile app. With audio interviews, featured articles, columns and more, Businessing Magazine is one of our proudest accomplishments.

AV Programming Associates

December 1, 2017 by

AV Programming Associates is a certified Crestron programming company providing San Diego, Orange County, and LA customers with design support, lighting programming and Crestron system evaluations. AVPA possesses decades of software experience and has completed over 1,000 projects as a Crestron Service Provider (CSP) / Authorized Independent Programming (CAIP) group since 2001.

Unlike most of their competitors, AVPA has delivered programming in all professional AV environments and vertical markets. They needed a modern, responsive website to showcases the breadth of the company’s abilities and the laundry list of projects they’ve completed since starting in 2001.

This is the 5th generation website that Modmacro has provided for AVPA over many years. We delivered a clean, modern website in synthesis with the existing useful features that made AVPA’s previous website so successful at attracting their target customers. The new layout better represents AVPA’s position as an industry leader in the professional audiovisual industry and conveys a presence of professionalism that AVPA’s clients have come to expect. Most importantly, the responsive website now effectively serves the public in a device-independent fashion.

Sunridge Community Church

October 10, 2017 by

Sunridge is a non-denominational Christian church located in Temecula, CA, offering Help, Hope and Home to the surrounding valley and the world.

The time had come for Sunridge Church to further solidify their brand identity and better serve the community online. A site redesign became an obvious need as mobile device usage reached nearly 50%.

We worked as part of the Sunridge Web Team to deliver a fresh, contemporary website that was fully mobile-responsive. The site makes it easier for newcomers to understand what Sunridge is about, and provides an inviting, informative way to create a comfortable introduction. The site also continues to support weekly updates for announcements, events, and sermon videos, so church regulars and visitors alike can consume and learn online.

M. Grisafe Architects

March 23, 2017 by

M. Grisafe Architects is a small residential and commercial architecture firm operating in Long Beach, CA. With a motto of “Advise, Advocate, and Collaborate”, the team at M. Grisafe Architects strives to deliver the highest level of service to every client, while allowing their clients to be as involved in the design process as they wish to be.

The Long Beach architecture firm wanted to connect with the right kind of clients—passionate people who were looking for an architecture firm to design a space that would inspire them in the places they live and work. They were looking for a marketing partner to help craft content that would illustrate to prospective clients what differentiates their firm from others, and gets their messaging in front of the right clients.

The Modmacro team crafted a long-term, inbound marketing plan that follows our typical content-heavy approach. Through award-winning blog posts, press releases, strategic media placement, and conservative ad buying, we’ve helped M. Grisafe Architects communicate their strong passion for good design, as well as their commitment to the city of Long Beach and their local community. As a result, Mark Grisafe, owner of M. Grisafe Architects reports substantial growth of his business and is pleased to now be attracting the types of clients that make his job a joy.

VitalChurch Ministry

August 31, 2016 by

VitalChurch Ministry is an organization dedicated to helping Christian churches who find themselves in a time of transition or crisis. They offer diagnostic analysis to get to the real root of a church’s problems, bring in interim pastors to guide leaderless churches, and do follow-up coaching. Their staff of pastors includes some of the leading experts in church diagnostics and intentional interim pastoring in the nation.

The VitalChurch organization was originally called reTURN, but they soon came to realize that the time had come for a complete reboot of their branding and identity, and with those new elements, a complete re-thinking of their web presence.

The new VitalChurch website is fully mobile-responsive and features a modern layout with rich and warm, full-width imagery. The content was developed to provide a deeper insight into the VitalChurch 3-phase process for revitalizing churches in crisis or transition, as well as provide a comprehensive look at the VitalChurch teams. The site also features a blog that allows VitalChurch to share news and insights regarding their ministries in churches all over the world.

BM Windows

July 28, 2016 by

BM Windows is a turn-key solution for replacement window and door installation in San Diego. They provide free in-home consultations, assist with product selection, and perform the installation—all using their in-house team.

Replacement window sales and installation is a competitive market, especially in San Diego. BM Windows needed a contemporary, mobile responsive website to highlight the factors that make them different, and to help educate homeowners about the myriad of options when it comes to selecting replacement windows and doors.

We delivered a mobile responsive website featuring a more modern layout with full-width images and slider. The updated look better highlights the full-featured blog that helps educate homeowners about the important aspects of window and door installation, energy efficiency, and product options. The site includes a before-and-after gallery that allows potential customers to see their work, as well as a series of product pages that include animated illustrations showing how various windows and doors operate. We also created a location finder tool that allows customers to find BM Windows projects that have been completed nearby.

Urban Luxury Vinyl

January 15, 2015 by

With more than 20 million square feet installed, Urban Luxury Vinyl continues to deliver innovative vinyl flooring products to the market.

Urban’s website was outdated and provided little in the way of product information or ways for current and potential customers to connect. With the company growing and maintaining a strong reputation in the luxury vinyl flooring space, Urban needed a website that matched.

We started with product photography for the company’s more than 80 flooring offerings. The site includes an interactive catalog that allows users to browse products by type, series, line and style. Each product detail page includes large images that show the floor style and detail as well as each product installed in an appropriate living or commercial environment. While browsing products, users can add samples to their cart and “checkout” to request those samples be shipped to them.

The new site is fully mobile responsive and takes advantage of a semi-liquid layout that creates an immersive user experience. The design is simple and clean without being overly minimalist.

Good Sounds

April 8, 2014 by

With more than 30 years of home automation systems and custom home theaters, Good Sounds provides world-class entertainment solutions for high-end residences in Southern California.

Simply put, Good Sounds needed a modern website to present them in the manner they deserve. Our other primary goal was to deliver a site to function as an inbound marketing platform to help grow the business.

We delivered an attractive website that highlights the company’s primary services and gives visitors a taste for the entertainment-integrated environments that Good Sounds creates.

Peeek.org

January 6, 2014 by

Peeek Network focuses on improving the professional audiovisual industry across all vertical markets and company types. Peeek is dedicated to serving AV customers, companies and professionals throughout the United States and worldwide.

The goal of Peeek.org was to provide the professional audiovisual industry with a web resource that’s the first of its kind. With Peeek, AV companies can attract potential customers and industry partners through a human-moderated, open directory system. The system produces a single score for each company, which is then compared to companies of the same type. Making it easy to identify quality organizations.

Users can search for AV companies by location, company type, or name. Company profiles include basic information like location and contacts, and comprehensive items like certifications, team members and market segments served. Users can view the certifications posted by companies and individuals. Company and personal information on Peeek is user contributed and human moderated.

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