Search Engine Optimization (SEO) Archives

Businessing Magazine

January 1, 2018 by

We wanted to create a digital publication with compelling content and insightful interviews for engaged small business owners and entrepreneurs. The vast majority of businesses in the U.S. are very small. In fact most have zero non-owner employees. We aimed to create a publication that would provide resources specifically for small businesses whether still in startup mode or if they’ve had years of success.

Businessing Magazine is a feature-rich platform with options to search all articles, browse content by topic, and see what’s trending right now. The site is setup for continuous article publishing and a weekly digest that’s sent to thousands of subscribers. Businessing also provides a great user experience on just about any device. There’s no need for a dedicated reader or mobile app. With audio interviews, featured articles, columns and more, Businessing Magazine is one of our proudest accomplishments.

AV Programming Associates

December 1, 2017 by

AV Programming Associates is a certified Crestron programming company providing San Diego, Orange County, and LA customers with design support, lighting programming and Crestron system evaluations. AVPA possesses decades of software experience and has completed over 1,000 projects as a Crestron Service Provider (CSP) / Authorized Independent Programming (CAIP) group since 2001.

Unlike most of their competitors, AVPA has delivered programming in all professional AV environments and vertical markets. They needed a modern, responsive website to showcases the breadth of the company’s abilities and the laundry list of projects they’ve completed since starting in 2001.

This is the 5th generation website that Modmacro has provided for AVPA over many years. We delivered a clean, modern website in synthesis with the existing useful features that made AVPA’s previous website so successful at attracting their target customers. The new layout better represents AVPA’s position as an industry leader in the professional audiovisual industry and conveys a presence of professionalism that AVPA’s clients have come to expect. Most importantly, the responsive website now effectively serves the public in a device-independent fashion.

Sunridge Community Church

October 10, 2017 by

Sunridge is a non-denominational Christian church located in Temecula, CA, offering Help, Hope and Home to the surrounding valley and the world.

The time had come for Sunridge Church to further solidify their brand identity and better serve the community online. A site redesign became an obvious need as mobile device usage reached nearly 50%.

We worked as part of the Sunridge Web Team to deliver a fresh, contemporary website that was fully mobile-responsive. The site makes it easier for newcomers to understand what Sunridge is about, and provides an inviting, informative way to create a comfortable introduction. The site also continues to support weekly updates for announcements, events, and sermon videos, so church regulars and visitors alike can consume and learn online.

CBR Bearing

October 1, 2017 by

CBR Bearing, Inc. is a Fallbrook, Ca company that specializes in providing ceramic hybrid ball bearings for industrial electric motor repair and other performance applications. Through their proprietary build process, CBR has been providing top quality ceramic hybrid and steel ball bearings to customers around the world for over 20 years.

CBR’s existing website was over 10 years old and did not serve to promote their brand and product to their target audience, the industrial electric motor repair industry. The site was outdated aesthetically and did not allow customers to interact with the company on the latest mobile devices.

The new CBR Bearing website features a clean, modern layout with an industrial feel that speaks directly the company’s target market. The site delivers a concise message to their worldwide customers, while seamlessly conveying the detailed ceramic hybrid ball bearing build process and the factors that differentiate CBR from its competitors. The site is also fully mobile responsive, allowing customers on modern mobile devices to learn about CBR Bearing, Inc. and the company’s top quality products.

Feel Beautiful

July 1, 2017 by

Feel Beautiful is the industry-leading plastic surgery practice of Dr. Steve Laverson, M.D., who serves San Diego area patients with all types of beautifying nose, face, body, and breast procedures.

Feel Beautiful wanted a fresh look that expanded their online presence and better communicated their brand. Understanding that their clients (mostly women) are accustomed to high-end luxury brands like Chanel, D&G, and Coach, Dr. Laverson needed a redesign that communicated luxury and elegance. The new site also needed seamless mobile responsiveness and a major platform upgrade.

We delivered a contemporary website that allows Feel Beautiful to communicate their numerous plastic surgery procedures with a glamorous feel, and that allows clients to view the improved results other patients have achieved with Dr. Laverson. The mobile responsive site is clean and easy to navigate, and it balances the desired high-fashion aesthetic while still being appropriately approachable.

VitalChurch Ministry

August 31, 2016 by

VitalChurch Ministry is an organization dedicated to helping Christian churches who find themselves in a time of transition or crisis. They offer diagnostic analysis to get to the real root of a church’s problems, bring in interim pastors to guide leaderless churches, and do follow-up coaching. Their staff of pastors includes some of the leading experts in church diagnostics and intentional interim pastoring in the nation.

The VitalChurch organization was originally called reTURN, but they soon came to realize that the time had come for a complete reboot of their branding and identity, and with those new elements, a complete re-thinking of their web presence.

The new VitalChurch website is fully mobile-responsive and features a modern layout with rich and warm, full-width imagery. The content was developed to provide a deeper insight into the VitalChurch 3-phase process for revitalizing churches in crisis or transition, as well as provide a comprehensive look at the VitalChurch teams. The site also features a blog that allows VitalChurch to share news and insights regarding their ministries in churches all over the world.

Grace Homeschool Classes

July 28, 2016 by

Grace Homeschool Classes is a Christian homeschooling group started in 2012 by a team of administrators and teachers with many years of experience working together in the Christian homeschooling community of Temecula and the surrounding area. Grace currently serves more than 350 students and their families with over 80 unique classes for students ages preschool to 12th grade.

Grace Homeschool Classes had an outdated web design that not only needed a cleaner, more vibrant feel, but did not support the ability for students and families to browse the site on mobile devices. The organization was also in dire need of a more streamlined method of providing class information to parents and students. Additionally, school administrators needed an easier way to maintain and update class and program information for each semester.

We delivered an entirely new web design with a fresh and vibrant aesthetic. Based on our research of other educational institution websites and utilizing advanced WordPress programming techniques, we developed an entirely new class catalog system that provides detailed information for classes. Each class in the catalog now displays the class schedule, the teacher, the class description, as well as any required curriculum and fees, all from a single database record. This allows school administrators to easily add new classes and update existing classes, and all their related information, without having to redesign obtuse PDF files or touch any code. The new website is also fully mobile-responsive, allowing Temecula homeschool students and their families to learn about the school’s academic offerings from any device.

BM Windows

July 28, 2016 by

BM Windows is a turn-key solution for replacement window and door installation in San Diego. They provide free in-home consultations, assist with product selection, and perform the installation—all using their in-house team.

Replacement window sales and installation is a competitive market, especially in San Diego. BM Windows needed a contemporary, mobile responsive website to highlight the factors that make them different, and to help educate homeowners about the myriad of options when it comes to selecting replacement windows and doors.

We delivered a mobile responsive website featuring a more modern layout with full-width images and slider. The updated look better highlights the full-featured blog that helps educate homeowners about the important aspects of window and door installation, energy efficiency, and product options. The site includes a before-and-after gallery that allows potential customers to see their work, as well as a series of product pages that include animated illustrations showing how various windows and doors operate. We also created a location finder tool that allows customers to find BM Windows projects that have been completed nearby.

PhlebXpress

July 27, 2016 by

PhlebXpress provides professional mobile phlebotomy, mobile specimen collection and medical specimen courier services for patients in the comfort of their own homes or places of business. Although the company is located locally in Temecula, they service patients in both Northern and Southern California, as well as Clark County, Nevada.

As a new business, PhlebXpress needed to establish a web presence that explained their services to patients, provided information about their service areas and allowed patients to connect with the company for mobile phlebotomy services.

The new PhlebXpress website features a clean, lively layout with strong calls to action for patients looking for a professional operation providing quality medical services. The website provides an SEO-ready foundation to support digital marketing efforts. The site also features a blog that allows PhlebXpress to share news and insights with patients about their convenient mobile phlebotomy services. Naturally, the layout is also fully mobile responsive, providing a seamless viewing experience for patients on any modern mobile device.

Fallbrook Local Locksmith

July 18, 2016 by

Fallbrook Local Locksmith provides a full range of locksmith services to the Fallbrook, Bonsall, and Rainbow areas of North County, San Diego. They service residential, business, and automotive customers, as well as offer safe and lockbox locksmith services. The company is truly “local” and they are trusted to respond promptly and professionally — even offering customers 24-hour emergency service. Owner Chris Snow, has worked in the locksmith industry for over 17 years and is especially skilled in “old-school” locksmith techniques which result in correct diagnoses and repairs before replacements, as well as making sure all of your locks and keys work like new when he is finished.

Fallbrook Local Locksmith was utilizing an outdated website that not only needed a serious face lift, but did not support the company’s desire for top Google searches. The previous website also failed to adequately communicate the factors that make Fallbrook Local Locksmith the clear choice for locals.

We built Fallbrook Local Locksmith an entirely new website on the WordPress platform with a purposeful emphasis on spotlighting the company’s critical differentiating factor, their locality. All website elements from design, to copywriting, to SEO were carefully crafted to emphasize the fact that Fallbrook Local Locksmith, is truly “local” to the area, unlike most of their competition. Our message was that not only does the company provide all types locksmith services to the Fallbrook area, but they live there and are part of the community. They are able to respond to customer emergencies quickly and professionally, making them a trusted partner in times of need. The new site takes advantage of the powerful SEO foundation we’ve developed for WordPress, and provides a solid foundation for ongoing digital marketing and SEO work to drive targeted traffic. The new website is fully mobile-responsive and allows customers in need of emergency services the ability to easily view contact information from any mobile device.

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