Strategic Message Development Archives

DWO Enterprises

April 27, 2018 by

What does a well-established real estate development and investing firm with decades of proven success need in a website? First, it needs to showcase the depth of their experience and reassure prospective clients that the company isn’t exactly a newcomer to the industry. It needs to explain their approach and highlight their more than $1 billion in completed projects. Their website also needs to be clean and professional, seamless across all devices, and stand out from the $50 website templates that dominate the marketplace.

We built a relatively small and simple website that features an easy-to-maintain portfolio containing hundreds of completed projects. Clear project categories help visitors effortlessly browse the portfolio, and make it easy for them to see how much DWO has accomplished since their founding more than 40 years ago–everything from FedEx buildings to restaurants, shopping malls, commercial facilities, and just about everything in between.

Businessing Magazine

January 1, 2018 by

We wanted to create a digital publication with compelling content and insightful interviews for engaged small business owners and entrepreneurs. The vast majority of businesses in the U.S. are very small. In fact most have zero non-owner employees. We aimed to create a publication that would provide resources specifically for small businesses whether still in startup mode or if they’ve had years of success.

Businessing Magazine is a feature-rich platform with options to search all articles, browse content by topic, and see what’s trending right now. The site is setup for continuous article publishing and a weekly digest that’s sent to thousands of subscribers. Businessing also provides a great user experience on just about any device. There’s no need for a dedicated reader or mobile app. With audio interviews, featured articles, columns and more, Businessing Magazine is one of our proudest accomplishments.

AV Programming Associates

December 1, 2017 by

AV Programming Associates is a certified Crestron programming company providing San Diego, Orange County, and LA customers with design support, lighting programming and Crestron system evaluations. AVPA possesses decades of software experience and has completed over 1,000 projects as a Crestron Service Provider (CSP) / Authorized Independent Programming (CAIP) group since 2001.

Unlike most of their competitors, AVPA has delivered programming in all professional AV environments and vertical markets. They needed a modern, responsive website to showcases the breadth of the company’s abilities and the laundry list of projects they’ve completed since starting in 2001.

This is the 5th generation website that Modmacro has provided for AVPA over many years. We delivered a clean, modern website in synthesis with the existing useful features that made AVPA’s previous website so successful at attracting their target customers. The new layout better represents AVPA’s position as an industry leader in the professional audiovisual industry and conveys a presence of professionalism that AVPA’s clients have come to expect. Most importantly, the responsive website now effectively serves the public in a device-independent fashion.

VitalChurch Ministry

August 31, 2016 by

VitalChurch Ministry is an organization dedicated to helping Christian churches who find themselves in a time of transition or crisis. They offer diagnostic analysis to get to the real root of a church’s problems, bring in interim pastors to guide leaderless churches, and do follow-up coaching. Their staff of pastors includes some of the leading experts in church diagnostics and intentional interim pastoring in the nation.

The VitalChurch organization was originally called reTURN, but they soon came to realize that the time had come for a complete reboot of their branding and identity, and with those new elements, a complete re-thinking of their web presence.

The new VitalChurch website is fully mobile-responsive and features a modern layout with rich and warm, full-width imagery. The content was developed to provide a deeper insight into the VitalChurch 3-phase process for revitalizing churches in crisis or transition, as well as provide a comprehensive look at the VitalChurch teams. The site also features a blog that allows VitalChurch to share news and insights regarding their ministries in churches all over the world.

BM Windows

July 28, 2016 by

BM Windows is a turn-key solution for replacement window and door installation in San Diego. They provide free in-home consultations, assist with product selection, and perform the installation—all using their in-house team.

Replacement window sales and installation is a competitive market, especially in San Diego. BM Windows needed a contemporary, mobile responsive website to highlight the factors that make them different, and to help educate homeowners about the myriad of options when it comes to selecting replacement windows and doors.

We delivered a mobile responsive website featuring a more modern layout with full-width images and slider. The updated look better highlights the full-featured blog that helps educate homeowners about the important aspects of window and door installation, energy efficiency, and product options. The site includes a before-and-after gallery that allows potential customers to see their work, as well as a series of product pages that include animated illustrations showing how various windows and doors operate. We also created a location finder tool that allows customers to find BM Windows projects that have been completed nearby.

VitalChurch Ministry

July 12, 2016 by

VitalChurch Ministry initially came to Modmacro for a new website. Some of their services had changed since their last website was designed and it no longer accurately reflected what they had to offer. At the beginning of the process, their organization was called reTURN, but they soon came to realize that the time had come for a complete reboot of their branding and identity, and it would be best to do so before having a new website designed. They engaged the team at Modmacro to help come up with a new company name, as well as a logo, and an accompanying brand and style guide. In the process, they also wanted to revisit their existing mission and vision statements and corporate messaging.

The first step in the rebranding process was to come up with a new name for the ministry. We worked in partnership with the organization’s leadership and conducted our own research and ultimately landed on “VitalChurch Ministry”. After the new name had been agreed upon, it was time to design a new logo and come up with a color palette. Our design team presented multiple logo options. The final version contains bold typography with a circular element that reflects the organization’s dedication to complete restoration of churches.

To address corporate messaging and mission and vision statements, Modmacro conducted a focus group with individuals that make up the organization’s target audience (pastors, church elders, church staff members, and volunteer leaders) to test wording variations and solicit feedback. We brought the results back to VitalChurch leadership, which helped guide them toward their new messaging that more accurately reflects who they are and what they do.

The final deliverable in the rebranding process was a 17-page Culture and Brand Guide, which outlines the proper usage of the new logo and color palette, and contains corporate messaging to guide future marketing communications efforts and help maintain a cohesive brand for VitalChurch Ministry.

Sunridge Community Church

July 12, 2016 by

Sunridge Community Church is a non-denominational Christian church in the Temecula Valley of California with a 25-year history of helping people find and follow Jesus.

Having gone through a relatively recent logo change, Sunridge Community Church needed guidelines to help them maintain the integrity of their brand throughout all of the internal and promotional materials designed by church staff. They also needed one authoritative document that outlined church messaging, including mission and vision statements, core values, calls to action, and key investments.

Modmacro worked with church leadership to establish clear guidelines for branding and messaging, and presented them in a 17-page Culture and Brand Guide that can be easily referenced by church staff. The document outlines proper usage of the church’s logo and identifies the color palette and typography to be used in printed and digital materials. It also contains messaging to help guide the church’s internal and external communications.

Urban Luxury Vinyl

October 21, 2014 by

Urban Luxury Vinyl is the go-to solution for multi-family housing units, as well as commercial spaces such as retail, hospitality, and medical facilities. Revolutionary flooring solutions are the foundation upon which the Urban brand was established. Urban continues to offer unique products and cutting edge innovations in flooring for any environment.

Urban noticed a shift in market trends and had a desire to stay in the forefront of industry product offerings. A need to update their existing product catalog with new product styles as well as match the brand language Modmacro developed with their samples packaging system.

Following closely to the brand style Modmacro started with the samples packaging, the catalog features all new product photography and a more audience friendly product naming and numbering system. Clear organization of product categories, technical specifications and product differentiation all support the Urban Luxury Vinyl advantage.

Good Sounds

April 8, 2014 by

With more than 30 years of home automation systems and custom home theaters, Good Sounds provides world-class entertainment solutions for high-end residences in Southern California.

Simply put, Good Sounds needed a modern website to present them in the manner they deserve. Our other primary goal was to deliver a site to function as an inbound marketing platform to help grow the business.

We delivered an attractive website that highlights the company’s primary services and gives visitors a taste for the entertainment-integrated environments that Good Sounds creates.

Stonepile Studios

January 26, 2014 by

Stonepile Studios is the new venture of Paula Tremayne. Stonepile is Paula’s vehicle to share and deliver her children’s ministry and family life directorship experience with Christian churches both locally in Temecula and across the U.S.

With her children’s ministry and family life directorship experience, Stonepile owner Paula uses her site to publish useful resources, Christian book reviews, downloadable ministry tools and give-aways. She also promotes her paid services which include customized training and workshops and ministry evaluation and coaching.

Stonepile Studios’ new website was built with fresh content in mind. The home page facilitates getting visitors to recent content quickly by featuring several recent blog posts. And the full-featured WordPress-based blog is seamlessly integrated into the site. No matter what page you’re on, readers can quickly access content by category, chronology and tags.

With a focus on ease-of-publishing and minimal maintenance, we delivered a customized WordPress site, including dashboard improvements and custom-built plugins, that Paula can manage with outside help.

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